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EXL · 1 month ago

SAVP - Advertising Strategy & Operations

New York, United States

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$200K/yr - $200K/yr

10+ years exp

EXL is hiring a Sr. AVP of Advertising Strategy & Operations to build and scale our new Advertising practice serving publishers, streamers, and AVOD platforms. This role requires a demonstrated track record of leading Ad Operations or Ad Strategy teams at scale and translating client objectives into outcome-based solutions.

AnalyticsBankingOutsourcing

Hiring Manager

Rajat Chopra

Responsibilities

Shape and execute the go-to-market strategy for EXL’s Advertising offerings, positioning data-driven services and capabilities as outcome-based solutions

Build and scale a dual-shore global Ad Ops organization delivering campaign trafficking, QA, pacing, discrepancy management, yield optimization, and reporting

Integrate EXL’s Data & AI strengths to drive automation and innovation, including trafficking workflows, anomaly detection, pacing alerts, forecasting, and billing/reconciliation

Develop and enforce SOPs, playbooks, and governance frameworks across leading ad tech platforms such as Google Ad Manager, FreeWheel, Operative One, and others

Partner with senior client stakeholders to define roadmaps, align on revenue and KPI goals, and deliver measurable impact

Lead client pursuits by identifying needs, mapping them to EXL capabilities, and developing winning proposals

Qualification

Ad OperationsYield OptimizationRevenue PlatformsAd-tech ecosystemProgrammatic platformsAd servers/techOrder management systemsGlobal delivery teamsData-driven mindsetAnalytical mindsetStrategic thinker

Required

10+ years in Media/Advertising services, with 5+ years leading Ad Ops/Programmatic/Revenue Ops delivery at scale (consulting, publisher, advertiser, agency, or managed services)

Strong understanding of: Ad servers/tech: FreeWheel, SpringServe, Google Ad Manager (GAM 360), or similar

Programmatic platforms: DSPs/SSPs such as The Trade Desk, DV360, Magnite, PubMatic

Order management systems: Operative One, Placements.io, or equivalents

Ad formats: trafficking for display/video, including VAST, VPAID, and interactive formats

Experience building and managing global delivery teams, designing SOPs, and enforcing SLA-driven performance

Strategic thinker with a data-driven, analytical mindset and the ability to orchestrate end-to-end solutions