Betches Media · 2 weeks ago
VP of Talent Relations & Creator Strategy
New York, United States
Full-time
Onsite
Director/Executive
$170K/yr - $200K/yr
12+ years expBetches Media is a leading digital media and lifestyle destination for women, and they are seeking a VP of Talent Relations & Creator Strategy to lead the evolution of their talent ecosystem. The role involves defining a talent strategy, building relationships with creators, and ensuring effective integration of talent across various content formats.
Publishing
Responsibilities
Build and shape the Betches creator universe — developing a curated roster of exceedingly funny, culturally fluent creators who authentically reflect the brand and can integrate across organic and branded content
Build upon strong relationships across agencies, managers, publicists, influencers, and celebrity teams to ensure Betches is always top of mind
Oversee casting and talent selection for organic and branded content formats — including video, social series, podcasts, events, editorial features, and live programming
Partner with leadership, content, and talent teams to align strategy with broader editorial objectives, brand voice, and company goals
Develop a structured talent database that includes emerging creators, established influencers, cultural voices, comedians, personalities, and niche experts relevant to the Betches audience
Collaborate with internal teams (content, social, production, editorial, marketing, branded) to ensure talent is effectively integrated into campaigns, franchises, launches, and brand moments
Partner with senior talent leadership to assess, refine, and scale existing talent operational systems, building on established foundations to improve efficiency and support continued growth across commercial and editorial initiatives
Identify new opportunities for talent-driven brand expansion, including new shows, formats, partnerships, ambassador programs, and scalable creator-led initiatives
Use data, cultural insights, and audience behavior to guide talent decisions and optimize performance
Lead, coach, and mentor a growing and exceptional talent team, providing clear guidance, support, and development paths that empower each member to thrive
Represent Betches alongside talent team at industry events, festivals, and talent-focused gatherings to deepen network reach and secure future opportunities
Qualification
Required
12+ years of experience in creator agencies, talent management, influencer partnerships, casting, digital media, entertainment, and/or creator-led brand marketing
Proven track record of building and scaling creator agencies, talent programs, and/or influencer strategies for an entertainment company, agency, or consumer brand
Deep network of relationships across creators, influencers, talent agencies, managers, and entertainment partners
Strong instincts around cultural trends, emerging voices, and talent who resonate with Gen Z and millennial audiences
Experience overseeing casting for video, editorial, and social formats — including long-form and short-form programming
Deep experience in talent pitching and negotiation, with an ability to advocate effectively for both brand and talent, and secure partnerships that drive both creative and commercial value
Demonstrated ability to develop talent-driven content strategies and partnerships that drive measurable growth
Excellent leadership capabilities with experience managing high-performing teams and building high-trust relationships
Skilled collaborator able to work cross-functionally with editorial, social, marketing, production, branded content, and executive stakeholders
Creative, culturally fluent, and highly attuned to the Betches brand voice and audience sensibilities
Must have excellent communication, negotiation, and relationship-management skills
Benefits
Our DEI+ Commitment
Company
Betches Media
Betches is a female-founded and led media and entertainment brand that provides a space for all women to get real about life – funny, honest, and unfiltered.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-10-18Acquired
Leadership Team
Aleen Dreksler
Co-Founder and Chief Executive Officer
Recent News
2026-01-08
BNN Bloomberg
2025-11-04
2025-10-28
Company data provided by crunchbase