Felix & Paul Studios · 2 weeks ago
Director of Marketing, Interstellar Arc
Las Vegas, NV
Full-time
Onsite
Director/Executive
8+ years expFelix & Paul Studios is an Emmy Award-winning studio that pioneers immersive entertainment. The Director of Marketing will drive demand, ticket sales, and brand momentum for the Interstellar Arc attraction in Las Vegas, overseeing the full guest journey and leading direct marketing and communications efforts.
Media Production
Responsibilities
Drive consistent ticket sales and attendance through direct marketing and partnerships
Position Interstellar Arc as the #1, must-see immersive experience in Las Vegas
Build strong local and tourism visibility through PR, content, and partnerships
Ensure marketing investments deliver measurable ROI
Define and maintain a clear attribution and measurement framework across paid, earned, and owned channels, translating performance data into actionable insights that directly inform creative, spend allocation, and campaign strategy
Own the guest marketing journey from discovery through ticket purchase, post-visit engagement, reviews, and repeat visitation
Own daily, weekly and monthly performance reporting across ticket sales, conversion rates, ROAS, and other key metrics
Collaborate with the Director of Revenue & Ticketing to analyze visitor mix (tourist vs local), booking behavior, and seasonality to optimize campaigns
Collaborate with the Director of Revenue & Ticketing to adjust strategy dynamically based on performance, market conditions, and Las Vegas event calendars
Define and lead the paid media strategy for Interstellar Arc Las Vegas across digital, social, search, and local tourism channels
Execute advertising initiatives and/or manage external partners depending on strategy, scale, and performance needs
Develop, review, and approve media plans, budgets, targeting, and creative, whether produced internally or by agencies
Actively manage and optimize media spend and campaign performance on a day-to-day basis, using real-time data and insights
Test, iterate, and refine campaigns to maximize conversion, efficiency, and ROI
Coordinate with AREA15 and local partners on joint media buys, cross-promotions, and shared visibility opportunities
Define content and communications strategy to drive discovery, excitement, and conversion
Oversee social media presence, voice, content cadence, and community engagement
Guide creation of short-form video, experiential content, behind-the-scenes storytelling, and guest-generated content
Ensure alignment between social, website, ticketing flows, and on-site messaging
Develop and execute proactive reviews and reputation strategy across key discovery platforms (Google, TripAdvisor, Yelp, travel marketplaces), leveraging guest feedback and user-generated content to drive conversion and credibility
Partner closely with the Public Relations lead to align strategy, messaging, content, and editorial calendars with Interstellar Arc’s marketing and commercial objectives
Coordinate PR moments with paid media, content, and social campaigns to maximize reach, consistency, and conversion across the guest journey
Collaborate with the General Manager, Sales team, and Corporate Marketing to support key programming moments, seasonal beats, and experiential updates that drive urgency and repeat visitation
Act as the strategic lead for all external agencies supporting Interstellar Arc Las Vegas
Provide clear briefs, KPIs, and expectations
Review deliverables and ensure brand consistency and performance focus
Hold agencies accountable to timelines, budgets, and results
Review existing agency agreements and scopes of work
Lead evaluations of agency performance and alignment with local market needs
Manage RFPs and recommend agency changes when required
Qualification
Required
8–12+ years of experience in direct marketing with strong hands-on execution experience
Direct experience in location-based entertainment, attractions, tourism, hospitality, or live experiences (non-IP experience preferred)
Deep practical expertise in paid media, content, social media, and public relations
Proven experience managing agencies and marketing budgets while remaining closely involved in day-to-day performance
Highly data-driven mindset, with a relentless focus on output metrics, experimentation, attribution, and continuous performance improvement
Demonstrated ability to design and execute original, creative, and unconventional marketing tactics that drive real-world traffic and conversion
Excellent leadership, communication, and cross-functional collaboration skills
Company
Felix & Paul Studios
Felix & Paul Studios is an EMMY®-winning immersive storytelling studio and a global pioneer in premium immersive entertainment.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Silke English
Advisory Board, Strategic Partnerships
Company data provided by crunchbase