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Post Consumer Brands · 4 hours ago

Sr Manager, Trade Marketing

Lakeville, MN

Full-time

Hybrid

Mid, Senior Level

$99K/yr - $155K/yr

7+ years exp

Post Consumer Brands, headquartered in Lakeville, Minn., is committed to providing delicious food choices for every taste and budget. The Sr. Manager of Trade Marketing will drive brand growth by shaping retail strategies and executing commercial plans that enhance revenue and profitability.

Consumer Goods

Responsibilities

Be the commercial lead for your brands—owning trade strategy, performance insights, and customer-level execution to meet revenue and profit targets

Partner cross-functionally with Sales, Marketing, Finance, Category Management, and Supply Chain to build and align on holistic strategies that balance company priorities with customer realities

Lead the promotional forecast from the ground up, identifying volume-driving opportunities and influencing base planning based on pricing, assortment, distribution changes, and in-market trends

Turn insights into impact by analyzing consumption and competitive activity to optimize promotional planning and elevate forecast accuracy

Shape the long-term brand plan alongside Marketing, ensuring customer and category dynamics are embedded in strategic direction and annual operating plans

Create compelling selling stories that empower the Sales team and bring brand strategies to life at retail—complete with channel-specific tactics and clear priorities by customer

Steer the 4Ps across your portfolio, including price-pack architecture, trade tactics, distribution strategy, and promotional cadence to unlock white space opportunities

Optimize trade investment, partnering with Finance and Sales to evaluate ROI, hit budget targets, and continuously improve performance

Track KPIs and performance metrics, creating an open feedback loop to adjust plans and close gaps where needed

Support innovation launches, contributing to commercialization plans, forecasting distribution and velocity targets, and ensuring a successful sell-in and in-market execution