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Publicis Collective · 13 hours ago

Analyst, Programmatic

Chicago, IL

Full-time

Onsite

Entry Level

$49K/yr - $65K/yr

1+ years exp

Publicis Collective is a forward-thinking company focused on redefining the future of marketing. The Analyst, Programmatic is responsible for managing online media campaigns, optimizing performance, and supporting the team in various campaign management activities.

AdvertisingAnalyticsCRMDigital Marketing

Responsibilities

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers

Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle

Maintain and organize campaign-specific materials in team’s shared document repository

Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

Assist in the development of client-facing campaign performance reports

Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities

Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch

Traffic campaign tags into ad exchange environments

Run the campaign QA process to ensure accurate campaign implementation, pacing and performance

Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable

Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

Qualification

Programmatic media buyingCampaign managementAnalytics skillsMicrosoft Office SuiteCuriosityCommunication skillsOrganizational skillsTeam collaboration