Common Sense Media · 5 days ago
Social Media Manager
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$86K/yr - $102K/yr
5+ years expCommon Sense Media is dedicated to improving the lives of kids and families by providing trustworthy information and resources. The Social Media Manager is responsible for developing and implementing social media strategies to raise brand awareness and engage with target audiences.
EducationInternet of ThingsNon Profit
Responsibilities
Develop and execute social media strategies across our official accounts on Instagram, TikTok, Facebook, Pinterest, and YouTube, reaching families, advocates, and thought leaders
Support content posting on channels managed by other teams, including LinkedIn and Twitter/X, and sub-channels like the @commonsenseedu Instagram
Establish and manage the social media content calendar and production process, aligned with organizational priorities and key milestones
Proactively capture and surface trending topics and conversations relevant to our work that we can take part in across social channels in timely ways
Manage relationships with cross-functional teams—including Families, Education, Advocacy, Research, Business Development, and Development/Fundraising—for campaigns and product launches
Translate the content being produced by our cross-functional partners (long-form research, editorial, risk reports, and more) into engaging platform-specific messaging
Build and maintain relationships with influencers, brand advocates, and industry and community partners to amplify reach
Develop and execute organic paid boosting strategy, and manage nonprofit ad grants across social channels
Monitor and manage platform communities by responding to comments and direct messages, maintaining community guidelines, and raising issues and feedback from the community to the team
Track and analyze social media performance metrics, along with platform and format-specific trends. Provide regular reports and optimization recommendations to stakeholders
Regularly identify areas for improvement and optimization, and report on how we are adapting and flexing our approach to better engage our audience
When needed, proactively surface areas where external support is needed and manage that support to fulfill overall social media needs and expectations
Qualification
Required
5-7 years of experience in digital marketing or social media management, with a track record of developing and executing successful social media strategies
Deep understanding of social media platforms, algorithms, and best practices, with hands-on experience across a variety of channels
Proficiency with social media management platforms like Meltwater and design platforms like Figma
Proficiency in Google Suite (Docs, Sheets, Slides), Slack, Asana, and other general platforms used for internal work and collaboration
Excellent written and verbal communication skills, with the ability to craft compelling content and engage with diverse audiences
Proficiency in social media analytics tools and platforms, with the ability to interpret data and extract actionable insights
Creative thinker with a passion for innovation and staying ahead of industry trends
Strong organizational skills and attention to detail, with the ability to manage multiple projects and priorities in a fast-paced environment
Ability to thrive in a collaborative team environment and work effectively with cross-functional teams
A passion for our mission and an entrepreneurial spirit
Preferred
Experience in simple video editing is a plus
Experience with targeted and wide paid advertising on social media platforms is a plus
Spanish proficiency is a plus
Experience with advocacy efforts and campaigns is a plus
Benefits
A great health and welfare benefits package, including medical, dental, vision, and a matching 401(k)
An organization that offers work/life balance
The opportunity to really make a difference in the lives of kids and families
Company
Common Sense Media
Common Sense is dedicated to helping kids thrive in a world of media and technology.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jim Steyer
Founder and CEO
Lawrence Wilkinson
Co-founder, Co-Chairman
Recent News
2024-02-05
2024-01-29
2023-11-19
Company data provided by crunchbase