AB InBev · 5 hours ago
Global Social Lead
New York, NY
Full-time
Onsite
Mid, Senior Level
7+ years expAB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. The Global Social Lead serves as the primary strategic point of contact between a Global Brand team and the in-house agency, draftLine, owning the day-to-day stewardship of the Global Brand’s social media ecosystem and orchestrating cross-functional teams to deliver high-quality, social-led work.
BrewingSalesSupply Chain ManagementWholesale
Responsibilities
Be the connective tissue between draftLine functions and partner agencies, enabling efficient and scalable ways of working and continuous improvement
Lead all aspects of brand social planning and delivery, including intake, resourcing, prioritization, timelines, and execution standards alongside Project Management
Translate brand objectives into clear, actionable social briefs alongside Social Strategy team
Lead stakeholder communication internally and with external partner agencies for seamless workflows
Ensure brand consistency and high standards of creative quality and relevance
Leverage social media platform expertise and cultural knowledge to better inform brand social planning
Qualification
Required
Bachelor's degree in marketing, advertising, communications, or related field
Deep understanding of social media platforms and channels and corresponding best practices
Proven experience developing and managing execution of integrated social strategies and campaigns
Strong working knowledge of key agency functions (Insights, Strategy, Creative, Production, Media, Measurement)
Ability to translate cultural and audience insights into compelling, social-led creative opportunities
Experience crafting strategic creative briefs aligned with brand business objectives and goals
Working knowledge of the creative and production process with ability to support and manage workflows
Strong stakeholder leadership skills with ability to align cross-functional teams
Clear and confident communicator who can translate complex inputs into action
Highly organized with strong prioritization skills and ability to manage multiple initiatives simultaneously
Collaborative 'one team' mindset that builds trust and deepens the integration between Brand and draftLine team members
Solutions-oriented approach with ability to operate effectively in a fast-paced environment
High sense of ownership and accountability with consistent delivery and follow-through
Minimum of 7 years in agency or in-house agency roles focused on social media or integrated marketing, including experience in Account/Client Relations and/or Project Management functions or relevant integrated marketing experience
Benefits
Medical and dental coverage
Fertility benefits
401k match
Parental leave
Paid time off
Company
AB InBev
AB InBev is a drink and brewing company that produces and supplies a comprehensive range of beer products.
10001+ employees
H1B Sponsorship
AB InBev has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
2023 (1)
2022 (1)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Bernardo Novick
Global VP of Resource Allocation
Recent News
2025-11-05
2025-11-01
Company data provided by crunchbase