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Silverback Strategies · 6 days ago

Senior Paid Media Analyst

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Silverback Strategies is a performance marketing agency recognized for its supportive and growth-oriented environment. The Senior Paid Media Analyst will serve as a subject matter expert, focusing on executing and optimizing paid media campaigns across various platforms while collaborating with clients and internal teams to drive measurable results.

AdvertisingSearch EngineSemantic SearchSEOSocial Media MarketingWeb DesignWeb Development

Growth Opportunities

Responsibilities

Build, launch, and maintain winning campaigns across Paid Search and Paid Social platforms (primarily Google Ads and Meta) that meet or exceed clients’ goals & KPIs

Continuously pioneer tests & make optimizations in-platform to drive the best possible performance for your assigned clients

Work daily within Google Tag Manager and Google Analytics 4 to set up and deploy Paid Media & GA tracking pixels

Troubleshoot and solve conversion tracking gaps on an ongoing basis

Identify key opportunities for additional measurement needs (e.g. new conversion actions, conversion tracking/optimization, UTM tracking)

Build & deliver regular automated & customized reports (using Funnel.io and other tools) to ensure clients stay up-to-date on measurement & account performance. Continuously demonstrate the impact of paid media performance on clients’ revenue & business goals

Collaborate with direct teammates and client-facing counterparts to design, strategize, and execute ongoing incrementality tests

Play the lead role in account structure and audience targeting within various ad platforms

Leverage in-platform tools, including AI-enhanced features, to eliminate waste and maximize the efficiency of your campaigns

Stay on top of all paid media budget pacing and ad spend on a daily & weekly basis

Work closely with Paid Media Account Manager counterparts to brainstorm and bring to life paid media strategies for clients, including making strategic pivots as needed

Qualification

Paid Media ExpertiseGoogle AdsMeta AdvertisingGoogle Analytics 4Google Tag ManagerFunnel.ioLooker StudioHubspotProject ManagementCollaborationAdaptabilityCommunication

Required

You've previously “done the work” at another performance marketing agency, and know what it takes to deliver results

We're seeking candidates with at LEAST 2 years of agency experience; 3-5 years (minimum) of overall relevant paid media & analytics experience is required

You're a stone-cold pro at all things tactical within Paid Search/Google Ads and Meta

You use Google Analytics 4 and Google Tag Manager on a regular basis

You're a whiz at Google Sheets and/or Excel, able to synthesize, pivot, analyze, and consolidate significantly large sets of data without breaking a sweat

Your ability to tie the work you do 'behind the scenes' to a measurable impact on clients' business, bottom line, etc is what will make you a superstar

You enjoy working with a wide variety of internal teammates to get the job done — you're a clear written & verbal communicator

You're energized by — and thrive within — an environment where no two days are the same, and results are king

You run a clean calendar and keep priorities straight