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Eicoff · 3 weeks ago

Senior Media Buyer

Chicago, Illinois

Full-time

Onsite

Mid, Senior Level

$70K/yr - $90K/yr

3+ years exp

Eicoff is a Chicago-based, full-service advertising agency that integrates media, analytics, and creative solutions. The Senior Media Buyer will be responsible for planning, purchasing, and optimizing advertising space across various media channels, developing media buying strategies, negotiating with vendors, and analyzing performance data to maximize advertising impact.

Advertising

Responsibilities

Develop and implement comprehensive media buying strategies that align with the overall marketing and advertising objectives

Collaborate with account/media team to determine the target audience and select appropriate media channels

Negotiate media buying contracts to secure cost-effective advertising placements

Manage the implementation, monitoring and stewardship of approved buys for all broadcast schedules

Deliver the most efficient costs while estimating the anticipated target audience delivery accurately

Analyze and interpret media performance data, including reach, impressions, click-through rates, and conversion rates, to optimize media buying decisions

Continuously monitor and adjust media campaigns to improve ROI and meet performance goals

Update all current, on-air schedules to ensure station delivery within negotiated agreement and/or to respond to any new problems or opportunities that may develop

Negotiate, adjust and monitor schedules to ensure delivery to client goals

Participate in annual or major media negotiations

Stay up to date with industry trends, market conditions, and competitor activities to make informed media buying decisions

Supervise and train other team members in media buying processes

Provide guidance and support for assistant buyers and media buyers

Possess advanced knowledge of Nielsen, Strata View and Core

Maintain accurate records of buys, revisions, credits, etc

Build and maintain strong relationships with media vendors and publishers to facilitate smooth negotiations and secure advantageous deals

Ensure that all advertising materials and placements comply with legal and industry standards, including ethical guidelines

Contributes to the agency PR and blogs

Partner with analysts on developing client dashboards

Qualification

Media buying strategiesData analysisNegotiation skillsNielsen knowledgeCoreBuy experienceTableau experienceMathematical aptitudeResearch skillsComputer skillsCommunication skillsOrganizational skills