Apply on Employer Site

TYR Sport · 2 weeks ago

E-Commerce Merchandising Analyst

United States

Full-time

Remote

Mid Level

$90K/yr - $100K/yr

3+ years exp

TYR Sport is focused on enhancing its digital growth, and they are seeking an E-Commerce Merchandising Analyst to support this initiative. This role involves building dashboards, monitoring performance trends, and providing insights to support marketing, merchandising, and planning teams while ensuring data accuracy and consistency across various e-commerce channels.

LeisureLifestyleSports

Hiring Manager

Tara Hayes

Responsibilities

Maintain weekly and monthly reporting for sales, traffic, conversion, AOV, MER, CAC, retention, and other KPIs

Build and update dashboards in GA4, Shopify Analytics, BI tools, and Northbeam

Support data accuracy and consistent KPI definitions across teams

Provide clear performance summaries and trends to the Director of E-Commerce

Analyze site and funnel performance to highlight friction points and opportunities

Track PDP, collection, and checkout performance

Develop insights that help inform marketing, merchandising, and operational decisions

Support marketing performance reporting across paid, email, and promotional channels

Provide product/category trend insights to Merchandising and Planning teams

Assist with inventory and assortment reporting tied to KPI outcomes

Help maintain consistent taxonomy, naming conventions, and KPI definitions

Assist with reviewing GA4 and Shopify tagging for accuracy

Provide analytics support for CRO tests by pulling and analyzing data

Measure the impact of site experience updates, navigation changes, and content adjustments

Support audience segmentation and campaign analysis for marketing

Work closely with E-Commerce, Marketing, P&A, and Creative teams to support data needs

Provide concise insights during weekly performance reviews

Become a reliable analytics resource across digital functions

Qualification

E-commerce analyticsGA4Shopify AnalyticsExcel/SheetsBusiness Intelligence (BI) toolsSQLData interpretationPerformance marketing metricsCross-functional collaborationCommunication skills