LinkedIn · 2 weeks ago
Sr Marketing Manager, GCP Audience Lead
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$125K/yr - $195K/yr
8+ years expLinkedIn is the world’s largest professional network, dedicated to creating economic opportunities for its members. The Senior Marketing Manager, GCP Audience Lead will shape engagement with C-suite leaders, crafting executive narratives and designing programs that foster strategic conversations and deepen partnerships with key global clients.
Professional NetworkingRecruitingSocial MediaSocial Recruiting
Responsibilities
Lead content and programs for GCP audiences (CHRO/CPO/CXO), ensuring they see LinkedIn as a long-term, strategic partner
Develop and own executive narratives that reflect the priorities, challenges, and opportunities faced by top HR and C-suite leaders
Produce content (messaging frameworks, briefs, talking points, discussion guides) that deepen executive engagement and support their influence in purchasing decisions
Elevate LinkedIn’s position with C-level audiences, developing programs (such as round tables, peer forums, curated discussions, stage content) that drive engagement and reinforce our market position, in partnership with teams such as Insights, Product Marketing, and Economic Graph Research Institute to drive global engagement
Serve as the team expert on the HR/CXO landscape, bringing forward insights and trends that inform program direction
Manage complex cross-functional workstreams with clarity, momentum, and strong stakeholder management across time zones
Ensure every experience is high value, polished, and aligned with business goals
Qualification
Required
BA/BS degree in Business, Economics or related field or equivalent experience
8+ years of experience in research, executive content, strategic communications, analyst relations, PR, journalism, or senior B2B content marketing
Preferred
Experience working with CHROs, CPOs, or other C-suite audiences, ideally within enterprise or global organizations
Experience in writing skills for crisp, compelling, and executive-ready content
Experienced in creating programs and content that influence senior decision-makers
Strong internal partnership skills with experience navigating matrixed organizations across the US, EMEA, and APAC regions
Comfortable balancing multiple workstreams and time zones with a high bar for quality
Strategic thinker with good judgment and a talent for simplifying complex concepts
Someone who thrives in relationship-building, cross-functional collaboration, and working with senior executives
Market Research and Customer Insights
Sales Enablement
Executive Writing and Briefs
Building Programs
Benefits
Annual performance bonus
Stock
Benefits and/or other applicable incentive compensation plans
Company
LinkedIn is a professional networking site that allows users to create business connections, search for jobs, and find potential clients. It is a sub-organization of Microsoft.
10001+ employees
H1B Sponsorship
LinkedIn has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (892)
2024 (1108)
2023 (913)
2022 (1580)
2021 (1043)
2020 (1146)
Funding
Current Stage
Public CompanyTotal Funding
$154.8MKey Investors
Bain Capital VenturesGreylockSequoia Capital
2016-06-13Acquired
2016-02-15Private Equity
2014-04-01Series Unknown
Leadership Team
Ryan Roslansky
Chief Executive Officer
Dan Shapero
Chief Operating Officer
Recent News
2026-01-22
Entrepreneur.com
2026-01-21
Company data provided by crunchbase