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Smoothie King (SKFI) · 1 day ago

Field Marketing Manager

Coppell, TX

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Smoothie King is the largest nutritional smoothie bar in the nation, dedicated to inspiring people to live a healthy and active lifestyle. The Field Marketing Manager will serve as the primary contact for Franchisees, managing the development and execution of marketing initiatives to enhance brand awareness and drive sales. This role requires collaboration with the Corporate Marketing Team and oversight of marketing programs and budgets at the regional and local levels.

FitnessFood and BeverageHealth Care

Responsibilities

Plan, execute, and manage regional and local marketing plans, within region. You will be directly responsible to maximize system marketing efforts, enhance brand awareness, and implement promotions that increase customer traffic and build sales

Manage co-op/regional fund budgets and effectively communicate media buys, post buys and ongoing management of media vendors

Manage and track Regional Fund accounts and budgets; forecast and compile reporting metrics for each specific program. Measure each project against goals and follow-through to completion both on time and within budget

Develop a deep understanding of the business and act as primary marketing contact with local Franchisees; ensure effective communication of corporate strategies to maintain compliance to brand standards

Execute on event strategy, tactical plans, and project manage from beginning to end including all logistics, onsite execution, and post event analysis

Analyze performance of marketing plans; develop strategies to measure and track effectiveness and implement strategies for underperforming campaigns and activities

Drive new restaurant opening sales performance by creating plans to build awareness and drive traffic

Drive joint marketing programs with regional partners such as in-field program activations and coordination of regional opportunities to drive pipeline and increase engagement

Guide and ensure consistency of corporate and brand message throughout each program

Qualification

Consumer marketing experienceLocalRegional marketingBudget managementEvent executionMicrosoft ExcelAnalytical skillsInterpersonal skillsLeadership skillsProject managementAttention to detailProblem-solving abilities