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Confidential · 1 month ago

Social Media Marketing Manager

New York, NY

Full-time

Hybrid

Senior Level

$125K/yr - $130K/yr

5+ years exp

Confidential is a fast-growing, global consumer goods company known for building culturally relevant, purpose-driven lifestyle brands. They are seeking a Social Media Marketing Manager who will be the subject-matter expert in social-first storytelling, creator marketing, and PR amplification, responsible for shaping conversations and building community across social platforms.

Staffing & Recruiting

Responsibilities

Own and evolve the social media strategy across platforms, creating platform-native content that drives conversation, relevance, and shareability

Lead creator-led and affiliate initiatives with a strong POV on authenticity, cultural fit, and performance — especially on TikTok and Meta

Partner with PR teams and agencies to amplify earned moments through social, ensuring campaigns land culturally and travel organically

Help bring experiential programs to life through social-first content, earned buzz, and creator participation

Own measurement across social and creator channels; translate insights into strategic recommendations and creative optimization

Act as the internal expert, advising brand, media, and eCommerce teams on best-in-class social, creator, and engagement strategy

Qualification

Social media strategyInfluencer marketingPR amplificationExperiential marketingPerformance measurementCultural fluencyStrategic advisingAgency collaborationCommunity dynamicsContent creationCreatorIQSproutMeta Business SuiteTikTok AnalyticsGoogle AnalyticsCross-functional leadership

Required

5–7 years of deep, hands-on experience in social media marketing, influencer/creator marketing, or consumer engagement

Demonstrated expertise in social-first storytelling, PR amplification, and experiential marketing — beyond basic content publishing

Proven success building and managing creator, influencer, or affiliate programs

Strong cultural fluency and instinct for trends, formats, and community dynamics

Ability to operate as a strategic advisor and executional leader, not just a campaign manager

Experience working with agencies and cross-functional partners

Preferred

Familiarity with tools such as CreatorIQ, Sprout, Meta Business Suite, TikTok Analytics, and Google Analytics is a plus

Benefits

Company

Confidential

Centralizing All Types Of Next Opportunities For You In One Place.

Vancouver, US

2-10 employees

Funding

Current Stage

Early Stage

Company data provided by crunchbase