Performance Marketing Manager - Creative Optimization jobs in United States
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Rocket · 4 days ago

Performance Marketing Manager - Creative Optimization

Rocket is a Detroit-based company that provides digital solutions for complex transactions. As a Performance Marketing Manager, you will optimize paid social and display campaigns, leveraging your analytical skills and creative instincts to drive performance and collaboration with creative teams and agencies.

ConsumerConsumer LendingFinanceFinancial ServicesLendingMortgagePersonal FinanceReal Estate

Responsibilities

Drive performance marketing creative testing and strategy, with a primary focus on paid social and display channels
Analyze and interpret ad performance data across social and display platforms to identify areas for improvement and growth
Develop and manage learning agendas that fuel creative development and optimization
Work closely with performance creative teams, providing strategic direction for asset creation and enhancement
Collaborate with external agencies to execute, test, and improve paid social and display campaigns
Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends
Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders

Qualification

Performance media marketingCreative testing strategiesData analysis toolsA/B testingSocial media advertisingPresentation skillsStrategic thinkingCreative problem-solvingCollaboration

Required

2 years of performance media marketing experience with strong emphasis on paid social and creative testing
Demonstrated experience generating ROI-based results in paid social, display, and programmatic media
Expertise in interpreting marketing data and analytics; skilled in developing creative testing (including A/B testing) strategies
Strong presentation skills and ability to translate data into actionable, strategic recommendations
Experience partnering across teams, agencies, and creative functions to drive campaign results

Preferred

Proficiency in data analysis tools and advanced Excel skills, including Pivot Tables
Familiarity with leading social media and display advertising platforms (e.g., Google, Meta, TikTok, YouTube, DSPs)
Experience developing and leading learning agendas and creative testing roadmaps
Demonstrated creative problem-solving, intellectual curiosity, and strategic thinking
Bachelor's degree in Marketing, Communications, Business, or related field; leadership potential

Benefits

Medical
Dental
Vision benefits
401K retirement plan
Paid-time off

Company

Rocket

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Rocket is redefining homeownership, mortgage, real estate and personal finance services.

Funding

Current Stage
Public Company
Total Funding
$5.15B
2025-06-03Post Ipo Debt· $4B
2025-05-02Post Ipo Debt· $1.15B
2020-08-06IPO

Leadership Team

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Varun Krishna
Chief Executive Officer
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Bridget Frey
Chief Technology Officer @ Redfin and Chief Data Officer @ Rocket
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Company data provided by crunchbase