Rocket · 4 days ago
Performance Marketing Manager - Creative Optimization
Rocket is a Detroit-based company that provides digital solutions for complex transactions. As a Performance Marketing Manager, you will optimize paid social and display campaigns, leveraging your analytical skills and creative instincts to drive performance and collaboration with creative teams and agencies.
ConsumerConsumer LendingFinanceFinancial ServicesLendingMortgagePersonal FinanceReal Estate
Responsibilities
Drive performance marketing creative testing and strategy, with a primary focus on paid social and display channels
Analyze and interpret ad performance data across social and display platforms to identify areas for improvement and growth
Develop and manage learning agendas that fuel creative development and optimization
Work closely with performance creative teams, providing strategic direction for asset creation and enhancement
Collaborate with external agencies to execute, test, and improve paid social and display campaigns
Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends
Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders
Qualification
Required
2 years of performance media marketing experience with strong emphasis on paid social and creative testing
Demonstrated experience generating ROI-based results in paid social, display, and programmatic media
Expertise in interpreting marketing data and analytics; skilled in developing creative testing (including A/B testing) strategies
Strong presentation skills and ability to translate data into actionable, strategic recommendations
Experience partnering across teams, agencies, and creative functions to drive campaign results
Preferred
Proficiency in data analysis tools and advanced Excel skills, including Pivot Tables
Familiarity with leading social media and display advertising platforms (e.g., Google, Meta, TikTok, YouTube, DSPs)
Experience developing and leading learning agendas and creative testing roadmaps
Demonstrated creative problem-solving, intellectual curiosity, and strategic thinking
Bachelor's degree in Marketing, Communications, Business, or related field; leadership potential
Benefits
Medical
Dental
Vision benefits
401K retirement plan
Paid-time off
Company
Rocket
Rocket is redefining homeownership, mortgage, real estate and personal finance services.
Funding
Current Stage
Public CompanyTotal Funding
$5.15B2025-06-03Post Ipo Debt· $4B
2025-05-02Post Ipo Debt· $1.15B
2020-08-06IPO
Leadership Team
Recent News
2026-01-13
2026-01-12
2026-01-11
Company data provided by crunchbase