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Dutch Bros Coffee · 6 days ago

Vice President of Digital Marketing

Tempe, AZ

Full-time

Hybrid

Director/Executive

10+ years exp

Dutch Bros Coffee is a fun-loving company that makes a difference one cup at a time. The Vice President of Digital Marketing is responsible for overseeing the digital marketing strategy and execution, driving digital transformation, and optimizing customer experiences across various channels. This role involves managing a team, developing loyalty programs, and leveraging data analytics to enhance marketing effectiveness.

CoffeeFood and BeverageRestaurants

Culture & Values

Responsibilities

Develops the vision, strategy, and roadmap for Dutch Bros' customer loyalty program across multiple consumer touchpoints and oversees day-to-day execution that drives customer retention

Leads martech product roadmap and all owned channel marketing for the organization including strategy and execution against core digital properties, i.e., CRM, web, SEO, online ordering, SMS, and mobile app

Designs and executes demand generation and lifecycle marketing strategies targeting specific audiences to drive conversion and oversees marketing systems and technology to support these activities

Drives holistic ecommerce strategy and execution for the business including partnering with IT to select and manage technical development partners and delivery of best in class UX/UI

Leads gift card program strategy including national rollout of program at retail

Leverages marketing analytics to measure the effectiveness of campaigns, optimize marketing spend, and drive key performance metrics

Manage the digital marketing budget, ensuring efficient resource allocation to maximize ROI and digital impact

Leads a team of high-performing digital marketers and cultivates a bench of leadership and talent to deliver results and support future growth

Presents actionable insights and strategic recommendations to executive leadership, influencing key decisions on marketing investments, customer engagement, and growth opportunities

Delivers annual traffic and sales plan through effective use of digital marketing

Qualification

Digital Marketing StrategyE-CommerceData AnalyticsLeadership SkillsMobile MarketingCustomer EngagementBudget ManagementCreative ThinkingCollaborationAdaptability

Required

Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

10-15+ years of increasingly senior marketing roles and experience in multi-unit retail or restaurant designing loyalty programs and/or digital user experiences at scale

Proven experience in a senior digital marketing role, with a focus on consumer brands, ideally within the food & beverage or retail sectors

Expertise in digital marketing strategies including ecommerce, mobile marketing, social media, SEO, and customer engagement

Strong leadership skills with a track record of managing and mentoring high-performing teams

Proficient in using data and analytics tools (e.g., Google Analytics, CRM, and marketing automation) to drive insights and optimize performance

Creative, collaborative, and passionate about connecting with customers through digital platforms

Experience hiring, leading, challenging, and coaching a team of marketers for high performance

Strong executive presence