International Code Council · 15 hours ago
Senior Marketing Specialist
Brea, CA
Full-time
Onsite
Mid, Senior Level
3+ years expInternational Code Council is seeking a Senior Marketing Specialist to lead marketing strategies for their Publications and Digital Codes. This role involves collaborating with stakeholders to implement demand generation strategies and achieve revenue objectives through impactful marketing initiatives.
Building MaintenanceNon ProfitSocial Impact
Responsibilities
Develop and implement demand generation strategies to drive new enterprise client sales
Define customer engagement priorities through a multi-channel marketing approach
Establish and achieve KPIs and revenue targets for major marketing campaigns
Manage key vendors supporting paid search and in-app product marketing in partnership with Director of Marketing
Collaborate with the Communications team on brand messaging, social media and publicity initiatives
Partner with product management / development and sales team to execute GTM strategies and brand promotions
Create and manage marketing plans and budgets to meet revenue goals and client needs
Ensure timely delivery of marketing activities through effective stakeholder communication
Monitor, analyze, and optimize digital marketing campaigns to maximize performance
Use data insights to develop strategic and tactical action plans and measure success
Leverage AI tools to automate and enhance digital marketing efforts and videos
Performs other related duties as assigned
Qualification
Required
Bachelor's degree
Advanced Certifications plus: Marketing Management Technology, Digital Marketing, Brand Management
3-5+ years of experience in multi-channel marketing
Strong analytical skills leveraging excel and other Microsoft Office tools to help analyze campaigns
Demonstrates knowledge of current marketing practices, trends, and opportunities
Ability to translate strategies into objectives and action plans with measurable outcomes
Excellent communication abilities and exceptional time management and organizational acumen
Up to 20% travel is required
Ability to sit for extended periods while working at a computer or desk
Occasional standing, walking, and reaching to access files or office supplies
Manual dexterity for typing, filing, and handling office equipment
Ability to lift and carry up to 20 pounds occasionally (e.g., office supplies, documents)
Visual acuity to read printed and digital materials
Auditory ability to communicate effectively in person and over the phone
May need to climb stairs in multi-level office building
Indoor office/home environment
Must be able to work in standard office environment with artificial lighting and climate control
Benefits
Paid vacation and sick time
Health/dental/vision insurance
401k with generous company match immediately vested
Company paid basic life insurance
Short-term and long-term disability coverage
Critical illness insurance
Flexible spending accounts
Pet insurance
Company
International Code Council
The International Code Council is a nonprofit association that provides a wide range of building safety solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$3.5MKey Investors
U.S. Environmental Protection Agency
2024-07-16Grant· $3.5M
Leadership Team
Dominic Sims
Chief Executive Officer
Recent News
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