International Code Council · 1 week ago
Senior Marketing Specialist
Brea, CA
Full-time
Onsite
Mid, Senior Level
$70K/yr - $85K/yr
3+ years expInternational Code Council is seeking a Senior Marketing Specialist to lead their marketing strategies for Publications and Digital Codes. This role focuses on developing demand generation strategies, collaborating with stakeholders, and managing marketing campaigns to drive revenue and support business goals.
Building MaintenanceNon Profit
Responsibilities
Develop and implement demand generation strategies to drive new enterprise client sales
Define customer engagement priorities through a multi-channel marketing approach
Establish and achieve KPIs and revenue targets for major marketing campaigns
Manage key vendors supporting paid search and in-app product marketing in partnership with Director of Marketing
Collaborate with the Communications team on brand messaging, social media and publicity initiatives
Partner with product management / development and sales team to execute GTM strategies and brand promotions
Create and manage marketing plans and budgets to meet revenue goals and client needs
Ensure timely delivery of marketing activities through effective stakeholder communication
Monitor, analyze, and optimize digital marketing campaigns to maximize performance
Use data insights to develop strategic and tactical action plans and measure success
Leverage AI tools to automate and enhance digital marketing efforts and videos
Performs other related duties as assigned
Qualification
Required
Bachelor's degree
3-5+ years of experience in multi-channel marketing
Strong analytical skills leveraging excel and other Microsoft Office tools to help analyze campaigns
Demonstrates knowledge of current marketing practices, trends, and opportunities
Ability to translate strategies into objectives and action plans with measurable outcomes
Excellent communication abilities and exceptional time management and organizational acumen
Preferred
Advanced Certifications plus: Marketing Management Technology, Digital Marketing, Brand Management
Benefits
Paid vacation and sick time
Health/dental/vision insurance
401k with generous company match immediately vested
Company paid basic life insurance
Short-term and long-term disability coverage
Critical illness insurance
Flexible spending accounts
Pet insurance
Company
International Code Council
The International Code Council is a nonprofit association that provides a wide range of building safety solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$3.5MKey Investors
U.S. Environmental Protection Agency
2024-07-16Grant· $3.5M
Leadership Team
Dominic Sims
Chief Executive Officer
Recent News
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