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Rocket · 1 day ago

Director of Media Strategy and Planning (Digital Activation)

Detroit, MI

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

Rocket is a Detroit-based company that provides simple, fast, and trusted digital solutions for complex transactions. As the Director of Media Strategy and Planning (Digital Activation), you will lead the development and execution of integrated media strategies while managing a team and collaborating with various stakeholders to drive brand and business outcomes.

ConsumerConsumer LendingFinanceFinancial ServicesLendingMortgagePersonal FinanceReal Estate

Responsibilities

Serve as a subject matter expert on integrated and digital media, staying ahead of emerging advertising trends to keep the company innovative and competitive

Develop, innovate, and execute integrated media strategies that align with business goals and campaign objectives

Lead media planning and investment processes, including annual, quarterly, and campaign-level planning

Oversee digital media activation, including biddable social and programmatic channels, ensuring performance aligns with brand and mid-funnel strategies

Design and execute governance frameworks to mitigate media risks, protect brand reputation, and ensure standards across all buys

Partner with cross-functional teams (brand, performance, creative, analytics, insights, finance, social, and ad ops) to ensure alignment, integration, and timely campaign execution

Manage agency relationships and strategic media partnerships (Google, Meta, TikTok, Pinterest, etc.), including performance reviews, spend goals, testing agendas, and content innovation

Develop a media learning agenda, collaborating with agencies and analytics teams to run tests, gather insights, and inform future campaigns

Leverage data, research, and audience insights to guide targeting strategies, media mix decisions, and campaign optimization

Collaborate with creative teams to ensure best-in-class digital creative execution that drives performance

Partner with social media teams to amplify organic content through paid, set KPIs, and measure performance

Lead campaign measurement and reporting efforts, working with analytics teams to assess brand and mid-funnel performance and make data-driven decisions

Mentor, coach, and develop team members, fostering a collaborative and high-performing culture

Drive operational excellence by ensuring clear workflows, process optimization, and adherence to governance standards

Qualification

Digital media strategyMedia planningDigital platforms expertiseTeam leadershipAnalytical skillsCommunication skillsProblem-solving skillsRelationship-building skills