HireReady Partners · 4 weeks ago
Marketing Development Representative
San Jose, CA
Full-time
Hybrid
Entry, Mid Level
2+ years expHireReady Partners is seeking a Marketing Development Representative to join their Accountant Growth Marketing team. This role involves supporting field event recruitment, ABM target account research, and driving cross-functional follow-through on MQL analytics and operations troubleshooting.
Information Technology & Services
Responsibilities
Own recruitment execution for priority events—partnering with Sales, Field Events leadership, and Marketing to fill target audience profiles and drive qualified registrations and confirmed attendees
Leverage Outreach to make calls and send emails to targeted recruitment lists, following the agreed-upon process
Performance monitoring and risk management—Track and report the recruitment funnel (invitations, registrations, confirmations, show rate), flag risks early, and recommend optimizations to increase attendance
Collaborate closely with ABM stakeholders to align outreach strategies and share insights
Continuously analyze account data to identify opportunities for deeper engagement and program optimization
Monitor Target Account engagement trends across approximately target accounts spanning three distinct ABM plays; surface insights and recommend next actions to accelerate engagement and pipeline growth
Draft email copy or call scripts to support your recommended ‘next steps’ for Sales owners
When needed, execute tailored outreach to drive engagement and pipeline growth within target accounts
When need be, support list hygiene and list imports to keep target account and contact data accurate and list imports to support ABM related marketing programs that require regular imports (ex: content syndication)
This role partners closely with the hiring manager, who will help to monitor MQL performance trends and work to resolve MQL routing issues that require additional investigation; the contractor then drives the cross-functional resolution work to closure—keeping the hiring manager informed and engaged at key points
Qualification
Required
Bachelor's degree or equivalent experience
2-4 years of experience in growth marketing or similar role
2+ years of experience in marketing, sales development/BDR, or a related field
Experience with the following technologies: Salesforce, Outreach, and 6sense
Experience with event recruitment, ABM, or account engagement strategies
Strong project management, organizational, and time-management skills
Excellent communication and relationship-building abilities
A data-driven mindset with the ability to analyse trends and adapt strategies
Preferred
2+ years of experience in Sales Development/BDR with an interest in Marketing OR Marketing experience with close partnership and alignment with Sales
Previous ABM experience is a strong plus
Company
HireReady Partners
We're passionate about helping businesses thrive through connecting them with top talent.
0-1 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase