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Barcel USA · 18 hours ago

10389 Omnichannel Campaign Analytics Associate Manager

Coppell, TX

Full-time

Onsite

Mid Level

3+ years exp

Barcel USA is a company that values a people-centric culture and is seeking an Omnichannel Campaign Analytics Associate Manager to support the development and execution of integrated online-shopper and e-commerce programs. The role involves working with internal and external partners to align marketing plans with brand strategies, track performance, and drive brand awareness across multiple channels.

Food and BeverageManufacturingSnack Food

H1B Sponsor Likely

Responsibilities

Support the development and execution of omnichannel marketing plans, including ecommerce marketing programs (digital couponing, partnerships, paid search and digital display)

Assist in the set up and optimization of paid search campaigns on retail media platforms across our retail customers

Support creative development by coordinating assets and content for agencies, vendors, and partners

Support national strategic cross-promotional partnerships with onsite display and content

Work closely with Brand teams and Retail Sales teams to ensure campaign alignment with brand and customer objectives

Assist in building and maintaining relationships with key vendors and partners

Track, monitor, and analyze program performance metrics like ROI and effectively communicate key findings to sales and other cross-functional teams, proactively addressing gaps and turning analysis into action to help grow the business

Maintain Brand and Retailer omnichannel marketing calendars

Manage commerce media budgets across customers, working cross-functionally with marketing and sales to make adjustments needed to achieve business objectives

Stay current on shopper marketing and ecommerce marketing trends and best practices

Participate in training and team meetings to build expertise in Omnichannel Marketing

Qualification

Regression AnalysisData VisualizationAdobe AnalyticsPowerBIMarketing Mix ModelingAgilityProject ManagementCollaborationCommunication

Required

Undergraduate degree, Masters a plus

3+ years of experience

Working in a CPG company or an Agency in the analytics team

Knowledge of Regression Analysis, Data Visualization, Adobe Analytics, PowerBI, Marketing Mix Modeling

Leader: Find better ways of working and driving eCommerce into the broader organization

Organized: The candidate would possess strong project management skills

Collaborative: Seamlessly with multiple stakeholders internally, cross-functionally and externally

Agile: This candidate would be agile in a rapidly evolving and complex space, always looking to find a solution to drive value for the shopper, customer and Barcel

Strong Communicator: The candidate would have strong communication skills to share, update and present information in a clear and simple manner

Benefits

Competitive pay

Comprehensive benefits

Safe and inclusive work environment

Personal and professional development opportunities

Company

Barcel USA

Barcel USA is a food and beverage company that manufactures candy and snacks.

Founded in 1978

Horsham, Pennsylvania, USA

201-500 employees

https://www.barcel-usa.com

H1B Sponsorship

Barcel USA has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2023 (2)

2022 (1)

2021 (2)

2020 (1)