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Builder.io · 2 weeks ago

Content Lead

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $160K/yr

7+ years exp

Builder.io is pioneering the space between design and development with its Visual Development Platform. The Content Lead will play a crucial role in shaping the company's narrative, collaborating with various teams to produce compelling content that aligns with executive priorities and drives enterprise adoption.

Developer ToolsSoftwareWeb Design

Responsibilities

Work as a thought partner with Product Marketing, Demand Generation, Product, Sales, DevRel, and leadership to shape and refine Builder's core narratives

Develop persona-aware content that speaks to executive, technical, and operator audiences while maintaining a cohesive top-down narrative

Translate complex product and technical capabilities into clear stories that resonate with executives and technical audiences alike

Produce a significant portion of Builder's core content, including website messaging, thought leadership, and executive or field-facing materials

Partner closely with Demand Generation on field events and executive campaigns, ensuring strong narrative consistency from top-of-funnel through sales conversations

Use AI-assisted workflows thoughtfully to increase content velocity, iteration, and narrative consistency without compromising quality

Help define quarterly content themes aligned to product roadmap and go-to-market priorities

Establish and maintain a unified editorial calendar to bring structure and predictability to content delivery

Coordinate internal and external contributors while maintaining ownership for quality, alignment, and delivery

Provide visibility into what content is being produced, why it matters, and when it will be delivered

Partner with DevRel, Marketing, and other cross-functional teams to adapt, broadcast, and reinforce Builder's core narratives across social media and other owned channels

Qualification

B2B SaaS content productionTechnical storytellingCross-functional collaborationAI-driven workflowsEditorial calendar managementExecution mindsetTechnical curiosityAdaptabilityStrategic perspective

Required

7+ years of experience producing content for B2B SaaS companies, with bonus points for experience in technically complex or developer-focused spaces

A strong understanding of how narrative influences enterprise buying decisions, executive trust, and go-to-market success

Comfort working cross-functionally and synthesizing input from Product Marketing, Demand Generation, Product, Sales, and technical teams

A hands-on approach. You enjoy writing, editing, and shipping content yourself, not just directing others

The ability to thrive in fast-moving environments where product, market, and messaging evolve quickly

Interest in modern frontend development and AI-driven workflows, with the ability to translate technical detail into business value

Benefits

Unlimited time off. 3 weeks is the minimum that we will ask you to take each year

Mental health days. We encourage you to take at least one per quarter to recharge

Paid parental leave. 12 weeks of full pay for the birth and care of a newborn child, or for the placement of a child for adoption or foster care

$500 home office improvement budget. Help get what you need to be comfortable working in a digital-first environment

$500 annual learning & development budget. Feel supported and empowered to continue developing your skills

Co-working space reimbursement. Work from any WeWork at anytime with an All Access pass, or reimburse up to $300/month at another local co-working space

Health Insurance. 100% employer-paid premiums for medical, dental, and vision insurance for employees, and 50% covered for eligible dependents

Additional Insurance. Depending on location, Builder covers your life insurance, short- and long-term disability, and you'll have access to supplemental benefits like accident and critical illness insurance

401k (for US based team members). Contribute to your financial future

Real equity. We have a four year vesting schedule with a one year cliff. We also have a ten (10!!) year exercise window 🤯 (yeah, we're pretty stoked about it!)