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Rocket · 4 days ago

Marketing Manager - Talent Brand

Detroit, MI

Full-time

Hybrid

Senior Level

5+ years exp

Rocket is a Detroit-based company that provides simple, fast and trusted digital solutions for complex transactions. As a Marketing Manager – Employer Brand, you will lead the development and execution of employer brand campaigns to enhance talent attraction and support hiring growth.

ConsumerConsumer LendingFinanceFinancial ServicesLendingMortgagePersonal FinanceReal Estate

Responsibilities

Strategize, develop and launch employer brand campaigns across digital, social, and traditional channels to reach targeted job seeker audiences and drive application growth

Partner with Talent Acquisition, HR and business leaders to craft compelling narratives that authentically communicate the Rocket employee experience and value proposition

Leverage data, candidate insights, and employment market trends to continuously optimize campaigns and improve hiring funnel performance

Write clear, persuasive marketing briefs for creative teams and external partners to build engaging assets that resonate with prospective candidates

Identify and activate new channels, platforms and tactics to expand Rocket's employer brand reach and attract diverse, high-caliber talent

Implement marketing automation, CRM and lead generation tactics to capture and nurture interest, growing our talent pipelines for current and future roles

Track, analyze and present KPIs—including lead volume, conversion rates and quality of hire—to measure campaign effectiveness and hiring impact

Qualification

Employer brandingCampaign managementData analysisCRM platformsMarketing automationAI-driven marketing toolsProject managementCollaborationCommunication skills

Required

At least 5 years of experience in brand management, employer branding or talent marketing, with proven success designing and executing integrated employer brand campaigns that drive measurable hiring results

Bachelor's degree in marketing, communications, human resources or related field (or equivalent experience)

Adept at using data to inform strategy, prioritize initiatives and optimize for hiring impact

Experience with CRM, recruitment marketing, and marketing automation platforms (e.g., Beamery, Salesforce, etc.)

Strong project management skills, collaborative spirit and a passion for building brand reputation in competitive talent markets