GLD · 1 month ago
Brand Copywriter
Miami, FL
Full-time
Onsite
New Grad, Entry Level
$60K/yr - $85K/yrGLD is a culture-forward jewelry brand that focuses on street, sport, music, and ambition. They are seeking a Brand Copywriter to define the brand's voice across various channels, producing culturally fluent and authentic language while collaborating closely with the creative team.
FashionJewelryRetail
Hiring Manager
David Reinke
Responsibilities
Own brand copy across all channels
Write culturally fluent, authentic language that never feels forced or try-hard
Translate ideas, moments, and products into words that hit
Rapidly iterate based on feedback — no precious drafts, no ego
Collaborate with designers and creatives when ideation is needed
Spend focused time producing high-quality writing when execution is the priority
Help evolve GLD’s voice into something unmistakable and durable
Over time, operate independently with minimal oversight
Qualification
Required
Genuinely loves writing and obsesses over words
Deeply culturally fluent (street, sport, internet, music)
Comfortable balancing collaboration with independent deep work
High EQ: confident sharing opinions, humble receiving feedback
Young, hungry, and willing to fully commit to the craft
Comfortable breaking rules when it's authentic (including language other brands won't touch)
Ability to write culturally fluent, authentic language that never feels forced or try-hard
Ability to translate ideas, moments, and products into words that hit
Ability to rapidly iterate based on feedback
Ability to collaborate with designers and creatives when ideation is needed
Ability to produce high-quality writing when execution is the priority
Ability to help evolve GLD's voice into something unmistakable and durable
Ability to operate independently with minimal oversight
Preferred
Exceptional recent grads are welcome
Experience matters far less than taste, work ethic, and raw writing ability
Company
GLD
GLD — Built by People Who Want to Win Together GLD began in 2015 when Christian Johnston and a group of childhood friends started designing bold, high-quality jewelry in a Pittsburgh basement.
Founded in 2015
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-07-07Private Equity
2025-07-07Acquired
2021-09-28Private Equity
Leadership Team
Henry Van de Sype, CFA
Chief Financial Officer
David Reinke
Chief Operating Officer
Recent News
Tech Startups - Startups and Technology news
2025-07-15
Tech Startups - Startups and Technology news
2025-07-15
Company data provided by crunchbase