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Virginia's Community College System · 3 weeks ago

Associate Vice President of Communications and Community Relations

Richmond, VA

Full-time

Onsite

Director/Executive

$111K/yr - $163K/yr

Virginia's Community College System is seeking an experienced and dynamic leader to serve as Associate Vice President of Communications and Community Relations. The AVP will provide strategic leadership for the college's marketing and communications efforts, enhancing the college's brand and visibility while supporting enrollment and institutional priorities.

E-LearningEducationHigher Education

Comp. & Benefits

No H1B

Responsibilities

Provide strategic leadership for the college’s integrated marketing and communications efforts and serves as the senior communications strategist

Develop and implement comprehensive strategies to enhance the college’s brand and visibility while supporting enrollment, philanthropy, recruitment, outreach, and institutional priorities

Serve as the Public Information Officer for the college including during crisis management situations

Build and maintain positive relationships with local, regional, state, and federal elected officials as well as community leaders

Develop strategies that advance the College’s mission and goals

Work directly with the President and senior leadership team to develop communication and advocacy strategies for the college’s legislative agenda and funding priorities

Serve as the primary media contact for the college and liaise with news media, radio, and television

Oversee content and development of college publications

Ensure the regular development of news stories, articles, and social media posts

Handle urgent communications needs

Lead crisis communications planning and response in collaboration with college leadership

Collaborate with college leadership to devise swift responses to unexpected events and issues

Serve on the college’s Emergency Management Team

Responsible for coordinating and developing campus and community messaging that effectively communicates the college’s value proposition and successes

Oversee communication strategy with internal audiences via the college Intranet and other tools

Integrate the value and impact of philanthropy into institutional messaging across all platforms, including the website, social media, newsletters, and press releases

Ensure consistency of college’s brand identity across all platforms and materials

Responsible for enforcing college policies regarding brand and style guidelines

Provide strategic direction for innovative marketing campaigns that support the strategic enrollment management plan and college enrollment goals

Responsible for the college’s photography, video, social/digital media, website design and content

Ensure the development of an annual marketing plan that aligns with strategic enrollment and college strategic plan goals

Oversee the college outreach plan to support the strategic enrollment management plan and marketing plan goals

Collaborate with academic and workforce units at the college to develop and plan outreach strategies and events

Oversee college-wide events

Develop legislative and local government strategies to advance college’s funding priorities

Build and maintain relationships with elected officials, local government leaders, and community leaders

Oversee creation of communication and advocacy pieces as needed

Provide public relations counsel and recommendations to senior leadership team

Collaborate with and serve as a resource for senior leaders on communications-related strategies and initiatives, marketing, branding or related matters

Foster positive collaborative relationships with campus and community constituents, and represent the college at various community events as needed

Manage a team of high functioning marketing and communications professionals

Responsible for budget oversight of unit

Qualification

Master's degreeMarketing experienceMedia relationsCommunications experienceDigital communicationsContent strategyDataCommunity relationsCrisis managementLeadership

Required

Master's degree or equivalent education and experience

Significant, progressive experience in marketing and/or communications or related field

Progressive leadership role with direct supervision of a department or unit

Demonstrated understanding of the higher education landscape

Media relations, including building press relationships, serving as college spokesperson

Digital communications, with strong understanding of social media strategy, SEO, and digital engagement

Content strategy, including oversight of storytelling, videos, photography and web content to further institutional priorities

Data and analytics, using data and metrics to inform and strengthen communication strategies

Preferred

Experience working in higher education marketing or communications

Experience providing leadership to support both college enrollment goals and philanthropic initiatives

Demonstrated experience with community or government relations

Benefits

The benefits package offered by the Commonwealth of Virginia for state agencies and the Virginia Community College System.

Company

Virginia's Community College System

Since 1966, Virginia’s Community Colleges have given everyone the opportunity to learn and develop the right skills so lives and communities are strengthened.

Founded in 1966