Apply on Employer Site

Cvent · 18 hours ago

Director/Senior Manager, Social Media

McLean, VA

Full-time

Hybrid

Lead/Staff, Director/Executive

12+ years exp

Cvent is a leading meetings, events, and hospitality technology provider, seeking a visionary Director/Senior Manager, Social Media to build and scale their brand's presence across social media platforms. The role involves developing a global organic social strategy, managing brand-owned channels, and leading a team to drive innovative content and engagement.

FinanceFinancial ExchangesFinancial Services

No H1B

Responsibilities

Develop and lead Cvent’s global organic social media strategy spanning brand-owned channels, executive thought leadership, and employee advocacy. You may also act as a key consultant to support/grow our paid external influencer strategy

Define channel purpose, target audiences, editorial approach, and KPIs for each platform. Confidently communicate this to C-Level executives and the broader marketing organization

Determine as/when certain channels no longer server our purpose and/or compile clear business cases for resource expansion (and attributed expected outcomes) to maximize channel impact long-term

Bring organic social into the center of the marketing mix—integrating tightly with Brand, PR, Content, Product Marketing, Communications, and Events

Oversee daily operations, campaign execution, and content distribution across LinkedIn, Instagram, Threads, TikTok, Facebook, X, and new/emerging platforms

Govern the ecosystem of accounts across acquired brands—partnering with stakeholders to consolidate, evolve, or sunset channels strategically

Set high standards for community-driven engagement, responsiveness, and social listening

Work collaboratively with creative leaders to expand social-first creative resources and integrate those subject matter experts into the social media content creation and strategic planning process

Establish and uphold Cvent’s social visual identity, tone of voice, and storytelling principles across regions and channels

Develop culturally relevant, thumb-stopping content that brings the Cvent story to life across formats

Drive a bold, outside-the-box, AI-first creative approach—accelerating video/short-form content, motion, and narrative output through emerging tools and automation

Build and operationalize a scalable executive social strategy to increase visibility, brand reach, thought leadership, and industry influence across regions

Enhance and manage an exciting, engaging employee advocacy program that equips internal ambassadors to amplify brand narratives, and their own expertise across their networks

Confidently navigate (and capitalize on) the unique differences between a brand-owned employee advocacy program and employee-driven thought leadership/brand awareness program

Identify organic influencer and creator partnership opportunities to expand reach beyond owned channels

Set KPIs and build a measurement framework that proves the value of social in driving brand perception, demand creation, and community growth

Monitor platform trends, cultural moments, and competitive intelligence to keep Cvent ahead of the curve

Translate social insights into strategic recommendations that influence broader content and brand strategies

Manage and mentor a team of social professionals (India-based team, with potential for future expansion)

Provide creative guidance, clear priorities, and development opportunities for a distributed team

In the near term, serve as the primary U.S.-based producer and executor, modeling excellence in hands-on creation

Qualification

Social Media StrategyContent CreationAI Tools ProficiencyB2B Marketing ExperienceTeam ManagementAnalytical SkillsStorytellingCreative VisionCommunication Skills

Required

12-15+ years of experience in social media, digital marketing, or brand communications for modern, global brands (B2B experience strongly preferred)

Proven ability to distill complex marketing plans, individual/team requests, vertical-oriented messaging, and corporate-level themes into a compelling social strategy and engaging content

A track record of transforming social channels into brand, engagement, and thought leadership engines

Deep fluency in platform best practices across LinkedIn, TikTok, Instagram, YouTube, X, Facebook, and emerging channels

Demonstrated experience using AI tools to scale content creation, editing, analysis, brand consistency and workflow efficiency

History of building and managing global teams while remaining a hands-on content creator and operator

Strong storytelling instincts and a creative point of view that cuts through noise

Proven ability to blend analytical rigor with imaginative ideas

Comfort experimenting with new formats, cultural trends, and earned/owned influencer strategies

Experience developing and managing successful executive visibility strategies or employee advocacy programs

Inspirational leader capable of elevating teams, cross-functional partners, and agency collaborators

Operational discipline to scale processes, governance, and systems as the program grows

Comfortable debating social ideas and empowering stakeholders with compelling alternate options when brand-owned social channels may not be the right fit

Executive presence and communication skills to influence at the highest levels of the organization