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University of Southern Indiana · 1 month ago

Web Content Strategist

Evansville, IN

Full-time

Onsite

Entry, Mid Level

$55K/yr - $55K/yr

2+ years exp

The University of Southern Indiana is a public higher education institution located in Evansville, IN, seeking a Web Content Strategist to lead efforts in content design, information architecture, and search optimization. This role involves creating web content strategies, conducting website audits, and collaborating with various departments to enhance student recruitment and retention through effective digital content.

AlumniE-LearningEducationHigher EducationUniversities

No H1B

Responsibilities

In partnership with the web team, create the web content strategy and information architecture for new and existing University websites. Collaborate with the Director of University Web and Digital Content to determine priorities for the execution of web and content strategies aligned with the University’s broader digital communications and enrollment goals. Work closely with other Web Services members on work assignments, scheduling, and project needs

Serve as a strategic consultant across the University, partnering with leaders and end users to develop effective web content strategies while maintaining standards for appearance and usability. Proactively initiate consultations based on website reviews and independent assessment of SEO, accessibility, and usability opportunities, while also responding to department requests for support and guidance

Ensure websites adhere to University branding and campaign initiatives and are consistent with University style and voice while leveraging web writing methodologies. Identify opportunities and ways to repurpose and cross promote existing web content throughout the University’s website and other relevant web properties

Conduct comprehensive website audits to identify opportunities for content optimization and SEO improvement. Research and implement strategic keywords to drive traffic and increase conversions, while analyzing competitor approaches and tracking key performance metrics. Collaborate with content editors across campus to implement best practices and provide strategic guidance through analytical reports and consultation

Work within the University’s Content Management System (CMS) to develop, build, edit and implement websites and strategies. Produce graphics and edit photos for use in related digital communication projects. Stay up to date on best practices and emerging trends in AI and SEO optimization, content strategies, and the analytic tools supporting the execution of those activities

Lead the ongoing quality assurance (QA) process for the university website, ensuring content accuracy, relevance, and compliance with accessibility standards and functionality across all user environments. This includes proactive content audits, technical troubleshooting, and coordinating departmental review cycles to facilitate necessary updates

Examine emerging trends in AI, SEO and digital marketing; recommend proactive strategies to keep USI competitive in search and serve as a resource to other staff on how to structure content for both human and machine audiences. Continually learn new technologies and techniques that support evolving needs

Work on multiple projects simultaneously, respond to shifting priorities, and work within time constraints to meet project deadlines

Serve as the primary point of contact for content editors, offering one-on-one support and group instruction. Communicate complex technical concepts effectively to faculty and staff with varying levels of technical proficiency to ensure successful web publishing. Educate and advise content editors on web publishing capabilities, editorial standards, and strict adherence to digital accessibility guidelines

Other duties as assigned

Qualification

SEO best practicesGoogle Analytics 4Digital content strategyContent auditsHTMLCSSUsability testingProblem-solving skills

Required

Bachelor's degree required or an equivalent combination of education and experience sufficient to successfully perform the essential functions of the job

Minimum two years' experience in marketing or communications required; three or more years preferred; higher education experience preferred

Proficiency in performing regular content audits, media migration, resolving broken links, removing outdated content and maintaining web-based information authenticity

Adept writing and editing skills for digital platforms, ensuring optimal tone, clarity, and user experience. Must be capable of transforming complex academic content into accessible and compelling narratives for diverse audiences

Experience with digital content strategy, SEO best practices and keyword research with a fundamental understanding of analytical data and goal conversions

Competency in Google Analytics 4, Tag Manager, and other analytics platforms to assess engagement, monitor conversions and provide actionable, data-driven recommendations. Develop dashboards and reports for leadership that demonstrate content performance

Preferred

Skilled in conducting usability testing and feedback collection to drive ongoing improvements in website functionality and user experience

Familiarity with digital accessibility compliance standards and the practical ability to advise content editors on best practices for achieving WCAG 2.1 AA (or higher) conformance

Experience with web-based design and development, as well as fluency in HTML, CSS, and web editing software. Experience with content management systems (CMS) preferred

Ability to perform basic image and multimedia editing for the web

Excellent problem-solving skills and demonstrate curiosity, initiative and a commitment to continuous learning