Global Social Listening & Insights Manager jobs in United States
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AB InBev · 4 days ago

Global Social Listening & Insights Manager

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. The Global Social Listening & Insights Manager is responsible for leveraging social listening, digital analytics, and cultural trend spotting to unlock creative brand opportunities and deliver actionable insights for marketing teams.

BrewingSalesSupply Chain ManagementWholesale
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H1B Sponsor Likelynote

Responsibilities

Social Listening Analysis: Monitor and track social media conversations, identifying opportunities and trends that impact our brands and industry
Social Insights Generation: Synthesize social listening and digital analytics learnings and deliver actionable insights that can impact brand marketing activity
Cultural Trend Identification: Monitor and report on cultural trends driving engagement across social platforms
Category Analysis: Alongside traditional Insights team, monitor alcohol category developments across social & traditional media, identifying shifts in consumer and brand behavior & dynamics
Traditional Media/PR Tracking: Analyze and report on PR and earned media performance for ABI and its brands using media monitoring tools
Cross-Functional Collaboration: Work seamlessly with internal team members across Strategy, Creative, and Brand, as well as with external partners
Data Storytelling: Generate clear and concise learnings from social tools with a strong ability to communicate with key stakeholders
Tools Optimization: Ensure mastery of social listening and analytics tools suite while actively monitoring the landscape for potential improvements
Benchmarking: Conduct regular industry and competitive analysis to provide context and insights into marketing strategies

Qualification

Social listening platformsData interpretation skillsTraditional media tracking toolsAdvertising campaign measurementAnalytical abilitiesCultural fluencyCuriosityStorytelling skillsCommunication skillsAdaptabilityCollaborative mindset

Required

Bachelor's degree in marketing, communications, data analytics, or related field
Proficiency with social listening platforms and social media management tools (i.e. Brandwatch, Emplifi, CreatorIQ)
Proficiency with traditional media/PR tracking tools (i.e. Cision, TalkWalker, Meltwater)
Strong data interpretation and visualization skills
Experience with advertising and creative campaign measurement
Strong analytical and critical-thinking abilities
Strong storytelling and presentation skills with C-Suite level stakeholders
Deep fluency in today's culture and shifting media behaviors
Ability to communicate data-driven insights
Curiosity and adaptability to navigate fast-evolving digital landscape
Collaborative mindset with ability to work across functions
Minimum of 7 years in social listening, digital analytics, PR, or related roles within marketing or agency environment

Benefits

Medical and dental coverage
Fertility benefits
401k match
Parental leave
Paid time off

Company

AB InBev

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AB InBev is a drink and brewing company that produces and supplies a comprehensive range of beer products.

H1B Sponsorship

AB InBev has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
2023 (1)
2022 (1)
2021 (3)
2020 (2)

Funding

Current Stage
Late Stage

Leadership Team

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Bernardo Novick
Global VP of Resource Allocation
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Company data provided by crunchbase