SoHo Experiential · 1 month ago
Market Manager, Illinois
United States
Full-time
Remote
Entry, Mid Level
$65K/yr - $75K/yr
2+ years expSoHo Experiential is a company focused on event management and brand strategy. They are seeking a Market Manager responsible for overseeing in-market events, ensuring they align with brand strategy, and managing logistics and staffing for successful execution.
AdvertisingEventsSocial Media
Responsibilities
Coordinate the staffing and logistics of all in-market events
Serve as the primary point of contact to a team of Promotional Specialists, assisting with scheduling, reporting, and communication as needed
Perform quality control inspections to ensure that the execution meets the expectations of the client
Provide feedback to improve execution standards and results for On- and Off-Premise events
Handle logistics of all promotions within assigned geographic area of responsibility
Recruit prospective Promotional Specialists at all attended promotions
Ensure that Promotional Specialists have the necessary training and materials prior to promotions
Manage promotional material inventory (POS) and warehousing
Assist in any brand, trade, special events or ad hoc programs in market, such as:
Distributor GSM/Brand Launches/Kickoff Events
Trade Engagement Activations
Local brand initiatives and consumer activations
Ensure all events and staff adhere to company, DISCUS and State mandated regulations including sampler licenses if needed
Management of post-event responsibilities (ensuring event recapping is done accurately and on time, verifying the payroll procedure is followed, qualitative feedback is collected and shared with client)
Support the RAM, Client Field Marketing Manager (FMM), and Territory FMM (TFMM) on sampling-related and ad hoc assignments
Act as an extension of the client team to maintain consistent branding, compliance, and execution excellence
Must have access to a network of talented staff
Manage event staff pool to ensure the sampler base continually supports the needs of an ever-changing business
Foster execution of flawless events (includes, but is not limited to, on-site sampling, engaging consumers, delivering key brand communications, distributing POS, facilitating data capture)
Confirm event activations with account management prior to execution
Liaise with local client sales teams and retail partners on a daily/weekly basis
Collaborate with third-party agencies, when necessary
Maintain a positive and proactive relationship with the local sales teams as well as account management and staff
Maintain account and distributor partner contact lists. Build trade/bartender relationships through account visits
Manage event budgets
Coordinate payment of all bar tabs or per event supplies directly with account partners or staff
Manage the payroll process of all staff
Submit and review receipts in a timely manner to ensure they are compliant
Maintain and update scheduling of events in the Event Management System
Review and approve event recaps within 48 hours of event to ensure data integrity
Report event and overall program feedback to RAM
Work with Promotional Specialist to attain high-quality event photos that capture the brand experience
Create post-program Market specific recaps for the client that identify and report on key performance indicators, event data, provides photos, etc
Qualification
Required
High School Diploma or GED
2+ years prior experience in event management
Experience in recruiting and staffing for events, preferably with existing relationships with potential staff
Access to event staff personnel
Excellent communication, problem-solving, and collaboration skills; able to work cross-functionally with clients, field teams, and agency partners
Strong budget management skills
Ability to prioritize and juggle many tasks
Excellent presentation and organizational skills
Knowledge of wine and spirits industry is mandatory
Skilled at managing client relationships
Self-starter, strategic thinker, and proactive problem solver
Experience with inventory management
Self-starter with an entrepreneurial spirit and strong leadership skills
Proficient in Microsoft Excel, Word, PowerPoint, Outlook
Must have a reliable vehicle, valid driver's license, and current auto insurance
Comfortable lifting/transporting event kits/boxes
Chicagoland area resident required, but will have full IL coverage. Strong familiarity with the Chicago market
Ability to travel (in-state) up to 50% of time
Preferred
Effective training experience is preferred
Trade contacts are a plus
Benefits
Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs.
A generous PTO policy including company holidays, vacation days, wellness days.
Opportunities to learn and grow while making an impact.
Certain employee benefits are only applicable to full-time employees.
Company
SoHo Experiential
SoHo Experiential is a marketing and advertising company specializing in event and social media marketing services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Debbie Gottlieb
Chief Financial Officer
John Millward
Chief Creative Officer
Recent News
2025-04-03
Company data provided by crunchbase