Datasite · 1 week ago
VP, Digital Marketing
Minneapolis, MN
Full-time
Hybrid
Director/Executive
$167K/yr - $300K/yr
10+ years expDatasite is a global center for facilitating economic value creation for companies. They are seeking a seasoned Vice President of Digital Marketing to lead their global digital marketing transformation, overseeing digital demand generation and optimizing their marketing tech stack.
FinTechSoftware
Responsibilities
Strategic digital leadership: Define and drive a comprehensive global digital marketing strategy spanning paid media, SEO/organic, and overall web presence, tailored for a multi-product SaaS enterprise
Paid digital oversight: Lead and mentor the paid digital team, setting channel strategies (SEM, display, social, programmatic), optimizing paid spend, and ensuring campaigns deliver qualified pipeline and ROI
Digital infrastructure & martech stack: Own and evolve the marketing technology stack (CMS, marketing automation, CRM integration, analytics/tracking, attribution). Identify and deploy tools and processes that scale across regions and products
Digital transformation & innovation: Spearhead initiatives to modernize digital practices from replatforming websites, implementing personalization or account-based digital tactics, to enabling data-driven workflows and optimization
Web & organic strategy alignment: Oversee web strategy and organic growth (including oversight of web development and SEO/organic teams), ensuring the website and content ecosystem support demand generation and conversion
Cross-functional collaboration: Work closely with product marketing, demand generation, regional marketing, and sales/rev-ops to align digital efforts with product launches, go-to-market plans, and revenue goals
Performance measurement & optimization: Establish KPIs and dashboards to monitor digital performance (traffic, conversion rates, cost per lead, pipeline contribution, ROAS), conduct A/B testing and experimentation, and iterate based on data
Team Development & Culture: Build and lead a small, high-performance digital marketing team, mentor team members, instill best practices, and promote continuous learning in digital channels
Budget & Resource Management: Manage digital marketing budget, allocate resources across channels and campaigns, prioritize spend based on performance and strategic importance
Thought Leadership & Competitive Monitoring: Stay ahead of digital marketing trends, especially in B2B SaaS, ABM, and marketing technology; assess competitor digital strategies and emerging channels for potential adoption
Qualification
Required
10+ years of experience in digital marketing, with multiple years in senior leadership or director-level roles in B2B SaaS or enterprise tech companies
Demonstrated success in leading digital demand generation programs that drive pipeline and revenue growth, including both paid and organic channels
Strong experience with marketing technology platforms (CMS, marketing automation, CRM) and analytics tools. Comfortable managing and evolving a complex digital infrastructure
Proven ability to plan and execute digital transformation initiatives, e.g., re-platforming, technology upgrades, and building scalable digital workflows
Hands-on familiarity with paid media (SEM, display, social), SEO/organic strategy, web optimization, and conversion rate optimization
Analytical and data-driven mindset; experienced in defining and tracking KPIs, dashboards, and using data to guide decision-making
Strong project management skills, ability to manage multiple initiatives concurrently in a fast-paced environment
Excellent communication and cross-functional collaboration skills, with the ability to influence stakeholders across product, sales, regional marketing, and executive leadership
Bachelor's degree in Marketing, Business, or related field (advanced degree a plus)
Preferred
Previous leadership experience in a SaaS, virtual data room, tech, or enterprise software company
Hands-on experience with Account-Based Marketing (ABM) in a B2B context, ideally integrating ABM into digital campaigns
Familiarity with global or multi-region marketing operations, managing campaigns across different geographies, languages, and regulatory environments
Experience with site replatforming, CMS migrations, or building scalable website/landing-page operations
Comfort working with small, high-velocity teams, balancing strategic planning with hands-on execution
Certifications in relevant digital marketing platforms (e.g., Google Ads, Google Analytics, marketing automation) or analytics/data certifications
Knowledge of SEO/organic best practices, website optimization, and conversion rate optimization
Benefits
Health insurance (medical, dental, vision)
A retirement savings plan
Paid time off
Other employee benefits
Company
Datasite
Datasite is a leading SaaS platform used by enterprises globally to execute complex, strategic projects.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2020-10-19Acquired
Leadership Team
Rusty Wiley
Chief Executive Officer
James Lehnhoff
Chief Technology Officer
Recent News
HongKong Business
2025-09-29
The European Financial Review
2025-09-02
2025-08-24
Company data provided by crunchbase