Newell Brands · 22 hours ago
Market Development & Planning Manager
Huntersville, NC
Full-time
Onsite
Mid, Senior Level
5+ years expNewell Brands is a leading consumer products company with a portfolio of iconic brands. The Market Development & Planning Manager serves as a segment expert and strategic liaison, driving growth through actionable insights and category strategies.
ConsumerConsumer GoodsFashionHardwareManufacturing
Responsibilities
Act as the unified voice of the segment/brand to customer teams and vice versa
Develop and execute Annual Category Management Plans and selling stories
Create and implement channel- and customer-specific strategies
Lead go-to-market initiatives including pricing, new product launches, and promotions
Partner with Finance for investment decisions and Sales Strategies
Translate brand innovation into customer growth strategies
Oversee Commercialization Plans and implementation
Lead Supply Chain forecasting and optimization for assigned categories
Analyze market and category data to identify growth opportunities
Represent top retailer dynamics and provide strategic recommendations
Collaborate with Category Development to craft compelling national selling stories
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
5+ years in category management, brand strategy, or customer engagement
Strong analytical and storytelling skills
Proven ability to lead cross-functional initiatives and influence stakeholders
Preferred
MBA
Company
Newell Brands
Newell Brands is a consumer goods company that offers commercial, learning, and recreation products.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-05-08Post Ipo Debt· $1.25B
2024-10-30Post Ipo Debt· $1.25B
2022-09-09Post Ipo Debt· $1B
Leadership Team
Chris Peterson
President & CEO
V
Valerie Longs
Vice President
Recent News
2025-12-26
2025-12-25
Company data provided by crunchbase