Aircall · 1 week ago
Senior Manager, AI Marketing Initiatives
Aircall is a unicorn AI-powered customer communications platform that is redefining customer communication by integrating voice, SMS, WhatsApp, and AI. The Senior Manager, AI Marketing Initiatives will lead the strategy and development of AI-driven marketing initiatives to enhance pipeline efficiency and productivity.
AnalyticsCall CenterCloud Data ServicesCRMEnterprise ApplicationsSaaSSoftwareTelecommunicationsVoIP
Responsibilities
Act as the product owner for a portfolio of Marketing AI initiatives across demand, growth, content, and marketing operations
Translate business challenges into prioritized AI use cases with clear ROI hypotheses
Rapidly prototype, test, and deploy AI workflows, moving from POCs to production with global adoption
Own prioritization across initiatives based on impact, scalability, and time to value
Apply AI to lead scoring, routing, personalization, and conversion optimization within HubSpot, our core system of record
Improve CPipe and QPipe efficiency through AI-driven targeting, forecasting, and lifecycle orchestration
Partner with Growth, Demand Generation, and Sales Development to scale high-intent pipeline motions
Build and deploy AI-assisted content and localization workflows across web and campaigns
Improve SEO and AI-search discovery through automated content generation, optimization, and testing
Increase speed and global consistency while maintaining brand quality
Embed AI into campaign operations, QA, reporting, and workflow automation across the MarTech stack
Eliminate manual processes and reduce cycle times across core marketing workflows
Drive measurable productivity gains per marketer and per dollar spent
Design and implement AI workflows integrated with existing platforms, including: HubSpot CRM, Marketing Hub, Content Hub, lifecycle, and automation
Salesforce for pipeline and revenue visibility
GA4 and internal dashboards for performance insights
AI Enrichment and Workflow Tools such as Clay for lead enrichment and AI-powered positioning/creative scale, and n8n (or similar: Zapier, Make, Workato) for AI workflow automation, particularly for content generation
Trustpilot, G2, Capterra for review generation, advocacy, and sentiment analysis
Paid platforms including Google, Meta, LinkedIn, Bing, and Reddit
Work fluently with APIs, data flows, and automation layers to connect systems
Partner with Product, Data, IT, and Legal to ensure security, compliance, and scalability
Define KPIs tied to time saved, conversion lift, pipeline efficiency, and asset performance
Measure and report AI impact in business terms to executive leadership
Build playbooks, standards, and training to operationalize Human plus AI workflows across Marketing
Qualification
Required
8–12+ years of experience in B2B SaaS marketing, marketing operations, growth, or product operations
Proven experience leading complex, cross-functional initiatives from ideation through scaled execution
Strong understanding of the full marketing funnel and revenue motion
Foundational and practical understanding of AI concepts and how they apply to real business problems
Hands-on experience building POCs using modern AI tools and workflows
Comfortable with vibe coding, prompt engineering, rapid experimentation, and iteration
Working understanding of APIs, automation frameworks, and data integrations
Ability to bridge business requirements and technical execution without heavy translation layers
Builder mindset with a strong bias to action
Analytical and ROI-driven decision maker
Comfortable influencing and leading across a global, cross-functional organization
Benefits
10 percent annual bonus
Equity
Medical, dental, and vision insurance is 100% covered
401k plan with company matching!
Unlimited PTO — take the time you need to come to work feeling great!
Wellness, internet, and childcare reimbursements
Generous parental leave policy
Company
Aircall
Aircall is a cloud-based call center software that integrates with CRM, productivity, and helpdesk tools.
H1B Sponsorship
Aircall has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (3)
2023 (1)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$225.55MKey Investors
HubSpot VenturesGoldman Sachs Asset ManagementDTCP
2022-02-23Series Unknown
2021-06-23Series D· $120M
2020-05-27Series C· $65M
Leadership Team
Recent News
2025-12-05
2025-12-04
Company data provided by crunchbase