Coursera · 3 weeks ago
Senior Product Marketing Manager, Coursera for Government
United States
Full-time
Remote
Senior Level, Lead/Staff
$140K/yr - $175K/yr
10+ years expCoursera is a public benefit corporation dedicated to making world-class learning accessible to everyone. The Senior Product Marketing Manager will lead Product Marketing for Coursera for Government, partnering with various teams to create solutions that help government agencies enhance economic mobility and close skills gaps.
E-LearningEdTechEducationInternet
Responsibilities
Develop deep expertise in government, workforce development, and public-sector audiences (agency leaders, program administrators, workforce boards, job seekers, and civil servants) to influence product and GTM strategy
Create and own product messaging, positioning, pricing, and GTM assets tailored to government buyers, ensuring alignment with procurement processes and program outcomes
Serve as a competitive expert on skills-training solutions in the public sector, identifying priority regions, agency types, and workforce initiatives
Drive go-to-market strategy and execution for new features and solutions designed for government and workforce development programs
Develop sales and marketing materials—including pitch decks, program one-pagers, procurement-ready documentation, and messaging guides—serving as a subject matter expert
Partner cross-functionally across marketing, PR, partnerships, and customer success to craft compelling narratives highlighting economic mobility, job placement, and workforce impact.Develop public sector, buyer, admin and learner audience expertise and insights to influence the product and marketing roadmap
Qualification
Required
8+ years in B2B product marketing (or related marketing roles), 10+ years professional experience
Experience implementing sales enablement strategies for field teams selling into government or complex, highly regulated industries
Experience developing go-to-market plans, messaging, positioning, pricing/packaging, and tracking GTM initiatives across cross-functional teams
Experience creating messaging documents and positioning plans for complex, multi-stakeholder audiences
Preferred
Experience working within global, highly regulated public-sector or government-focused organizations
Experience selling or marketing to government buyers, workforce development agencies, labor departments, or public-sector executives
Experience enabling sales and CS teams that support state, federal, or nonprofit workforce programs
Comfort operating in fast-paced environments with complex compliance, procurement, and stakeholder needs
Demonstrated storytelling skills highlighting workforce outcomes, public impact, or mobility programs
Benefits
Comprehensive health and wellness benefits
Bonus and RSU equity programs
Global perks designed to help you grow and thrive wherever you are
Company
Coursera
Coursera is an online education platform that offers classes for students.
1001-5000 employees
H1B Sponsorship
Coursera has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (14)
2023 (39)
2022 (42)
2021 (23)
2020 (49)
Funding
Current Stage
Public CompanyTotal Funding
$458.9MKey Investors
Global Secure InvestNew Enterprise AssociatesSEEK
2021-03-31IPO
2021-01-01Series Unknown· $1M
2020-10-23Series F· $1.1M
Leadership Team
Alan Cardenas
Senior Vice President, General Counsel and Secretary
Recent News
2026-01-16
Company data provided by crunchbase