Dataiku · 3 weeks ago
VP, Product Marketing
United States
Full-time
Remote
Director/Executive
15+ years expDataiku is The Universal AI Platform™, empowering organizations to harness their AI capabilities. As the Vice President of Product Marketing, you will lead the global product marketing team to drive market demand and revenue growth through strategic positioning and go-to-market strategies.
AnalyticsArtificial Intelligence (AI)Big DataData IntegrationEnterprise Software
Responsibilities
Lead and scale a global team responsible for positioning, messaging, go-to-market strategy, and sales enablement
Partner with the CMO and Product leadership to ensure alignment between market opportunity, product strategy, and revenue priorities
Build a high-performing organization that balances strategic thought leadership with executional excellence
Define and continuously evolve Dataiku’s market positioning to translate complex platform capabilities into differentiated customer value
Develop buyer-centric narratives that convert pain points into purchase intent and reinforce category leadership
Ensure all messaging is consistent, credible, and aligned across marketing, sales, and product functions
Build and execute go-to-market strategies that drive pipeline and revenue across products, industries, and personas
Own product launches, from strategy and messaging to enablement and measurement
Partner with Digital & Growth Marketing, Field, and Partner teams to deliver integrated campaigns with clear demand and revenue outcomes
Partner closely with Sales and Enablement teams to develop competitive content, battlecards, demos, and storytelling assets that improve win rates and deal velocity
Provide product training, talk tracks, and market insights to ensure sellers can articulate Dataiku’s differentiated value to every persona and buyer stage
Establish feedback loops between Sales and Marketing to refine messaging and identify new market opportunities
Lead market, competitive, and pricing analysis to inform go-to-market and product decisions
Deliver actionable insights on trends, buyer behavior, and competitive positioning to shape strategy and investment
Partner with Finance and Product to align pricing and packaging with market opportunity and revenue goals
Serve as the champion for customer and prospect perspectives across the business
Lead buyer research, persona development, and win/loss analysis to ensure product, messaging, and go-to-market strategies reflect real customer needs
Partner with Customer Success and Product to ensure insights from customers translate into better products and stronger retention
Qualification
Required
Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred
15+ years of experience in B2B marketing with deep expertise in product marketing, competitive intelligence, and go-to-market strategy
Proven success building product marketing organizations in high-growth SaaS or enterprise technology companies
Demonstrated ability to translate complex technology into compelling narratives that drive business outcomes
Expert in positioning, storytelling, and go-to-market execution
Strong analytical and market insight capabilities; skilled at turning data into strategic direction
Deep understanding of enterprise buyer behavior, sales cycles, and field enablement
Exceptional cross-functional collaboration and executive communication skills
Adept at managing high-performing teams and balancing strategic leadership with operational execution
Market-oriented and customer-obsessed; naturally curious and insight-driven
Strategic yet pragmatic. Able to toggle between vision-setting and hands-on execution
Collaborative, persuasive, and data-informed leader with a passion for growth
Thrives in dynamic, fast-paced environments where clarity, agility, and accountability matter
Company
Dataiku
Dataiku operates as an enterprise artificial intelligence and machine-learning platform.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$846.84MKey Investors
Wellington ManagementTiger Global ManagementSnowflake Ventures
2022-12-12Series F· $200M
2021-08-05Series E· $400M
2021-04-20Series Unknown
Leadership Team
Florian Douetteau
Co-Founder and CEO
Clément Stenac
Co-Founder & CTO
Recent News
https://fastcompanyme.com
2025-12-19
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2025-12-15
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