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Dataiku · 3 weeks ago

VP, Digital & Growth Marketing

United States

Full-time

Remote

Director/Executive

15+ years exp

Dataiku is The Universal AI Platform™, empowering organizations to harness their AI capabilities. As Vice President of Digital & Growth Marketing, you will lead the global demand engine to drive pipeline and ARR growth through integrated campaigns and a high-performing marketing strategy.

AnalyticsArtificial Intelligence (AI)Big DataData IntegrationEnterprise Software

Responsibilities

Own and optimize the full global demand engine spanning campaigns, digital channels, content, and web to deliver qualified pipeline and ARR growth

Drive alignment with Sales, Product Marketing, and Field Marketing to ensure full-funnel visibility, shared metrics, and revenue accountability

Lead and mentor a global team of high-performing marketers across campaign, digital, content, and web disciplines

Design and execute global and regional campaigns aligned to priority segments, industries, and product plays

Partner with Product Marketing to translate positioning into compelling integrated programs that create and convert demand

Ensure every campaign has clear success metrics tied to pipeline, revenue, and ROI

Manage paid, owned, and earned channels—including search, display, social, syndication, and ABM—to deliver predictable, scalable pipeline generation

Optimize media mix and channel strategy to improve conversion efficiency and maximize ROI

Partner with Marketing Ops, Sales Ops and Finance to ensure accurate attribution and performance measurement

Lead the creation and distribution of high-impact content—thought leadership, product stories, customer case studies, and videos—that engage target personas across the buyer journey

Drive consistent brand storytelling that strengthens category leadership and supports conversion at every stage of the funnel

Ensure content strategy is data-informed and tightly aligned to campaign priorities and SEO objectives

Own Dataiku.com as a strategic growth platform, optimizing for demand capture, SEO/AEO, personalization, and user experience

Partner with Design, Product Marketing, and Web Engineering to evolve the site into a dynamic, conversion-focused hub that turns visitors into qualified opportunities

Continuously test, analyze, and refine web performance to increase engagement and conversion

Establish a data-driven marketing discipline built on rigorous measurement, experimentation, and continuous improvement

Define KPIs and performance dashboards for campaign ROI, pipeline velocity, and conversion rates

Champion a culture of test-and-learn, ensuring insights are used to improve creative, channel mix, and buyer experience across all funnel stages

Qualification

Integrated campaign strategyDigital analyticsMarketing technology stacksContent strategySEOMarketing automationB2B marketingAnalytical mindsetLeadership skillsCollaboration skillsCommunication skills

Required

Bachelor's degree in marketing, business, or related field

15+ years of experience in B2B marketing with proven success leading global digital and demand-generation functions in high-growth SaaS or enterprise technology companies

Demonstrated track record of building and scaling multi-channel demand engines that drive measurable revenue impact

Deep expertise in integrated campaign strategy, paid media, SEO, marketing automation, and digital analytics

Strong command of content strategy and storytelling to influence complex B2B buying cycles

Proficiency with marketing technology stacks (CRM, MAP, analytics, ABM, and personalization tools)

Analytical and commercially minded leader who can translate marketing performance into business impact

Exceptional leadership, collaboration, and communication skills; able to influence at all levels

Growth-minded, data-driven leader with a bias for measurable results

Strategic operator who balances creativity with analytical rigor

Inspires teams through vision, clarity, and accountability

Comfortable navigating ambiguity and scaling within a fast-paced, global environment