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Lincoln Financial · 3 days ago

Digital Marketing Platform Technologist

Radnor, PA

Full-time

Hybrid

Mid Level

$69K/yr - $125K/yr

3+ years exp

Lincoln Financial is a company focused on helping people plan for their financial futures. As a Digital Marketing Platform Technologist, you will work at the intersection of marketing strategy and technology to enhance digital platforms that support marketing efforts, optimize performance, and ensure compliance.

AdviceFinanceFinancial ServicesInsurance

Responsibilities

Oversees platform operations by monitoring performance, identifying issues, and implementing solutions

Collaborates with cross-functional teams to align platform strategies with business objectives

Mentors junior team members by providing guidance, training, and performance feedback

Manages AI initiatives and optimization to enhance platform capabilities and drive automation

Conducts comprehensive platform analysis to assess functionality, performance, and user experience

Manages platform support by developing troubleshooting guides, training materials, and escalation procedures

Leads integration projects by coordinating with stakeholders, managing timelines, and ensuring quality deliverables

Develops vendor relationships by negotiating contracts, managing performance, and evaluating service delivery

Implements internal control functions by establishing procedures, conducting audits, and ensuring compliance

Drives innovation initiatives by researching emerging technologies, testing new solutions, and proposing improvements

Facilitates platform advocacy by presenting to stakeholders, building consensus, and securing buy-in

Evaluates platform opportunities by analyzing market trends, assessing organizational needs, and recommending solutions

Qualification

Digital marketing platformsAI initiativesData analysisVendor managementMicrosoft Office SuiteProject managementAnalytical skillsEffective communicationAttention to detailAdaptability