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CSL · 11 hours ago

Marketing Summer Internship – 10 Weeks Direct-to-Consumer

King of Prussia, PA

Internship

Onsite

Intern

CSL Behring is a global biotherapeutics leader driven by our promise to save lives. The Marketing Summer Internship offers hands-on experience in Direct-to-Consumer marketing, focusing on consumer engagement in rare disease, social listening, and omnichannel strategy. Interns will analyze consumer behaviors and translate insights into actionable marketing recommendations while collaborating with senior marketing leaders.

BiotechnologyHealth CareHealth DiagnosticsMedical

Comp. & Benefits

Responsibilities

Conduct social listening across patient forums, advocacy groups, and social platforms to identify themes related to trust, education, and engagement

Analyze conversations for sentiment and key insights, including education gaps, emotional support needs, and treatment barriers

Research consumer expectations and trusted brands outside of pharma to understand loyalty drivers, personalization, and authenticity

Compare social listening findings with broader consumer marketing trends

Support the development of actionable insights to inform CSL Behring’s omnichannel and influencer strategies

Synthesize findings into a final insights report and strategic recommendations

Present outcomes and recommendations to senior marketing leadership

Qualification

Analytical skillsResearch skillsCritical thinkingHealthcare marketingConsumer behaviorDigital innovationCuriosityWritten communicationVerbal communicationPresentation skillsCreativityCollaboration