Apply on Employer Site

Funko · 1 week ago

Director, Social Media and Influencer Marketing

Burbank, CA

Full-time

Onsite

Director/Executive

$122K/yr - $152K/yr

7+ years exp

Funko is a purveyor of pop culture and licensed-focused collectibles company. The Director, Social Media and Influencer Marketing is responsible for driving strategy and execution across social media and influencer marketing channels, connecting with fans, and driving demand for Funko's products through innovative programs.

ArtCollectiblesToys

Responsibilities

Develops and delivers social media and influencer marketing strategies that support channel growth, fan engagement and deliver upon traffic and commercial goals

Serves as organizational lead in social media and influencer marketing; provides regular updates on social trends, best practices and recommendations based on current state and future predictions

Partners across functional areas and creative teams to advocate for social-first content and approaches for integrated campaigns and events

Evaluates, optimizes and refines social and influencer tools/platforms, always looking for opportunities to scale and share across brands and regions

Establishes a clear reporting and insights framework to share performance and recommend evolutions based on lessons learned from previous activations

Develops social and influencer strategies as components of larger integrated campaigns and initiatives

Manages external influencer/content creator partnerships, while working across internal creative and licensing teams to align across talent teams

Manages agencies and consultants, as needed, to strategize, concept, plan and/or execute programs or program components

Qualification

Social media strategyInfluencer marketingTeam leadershipConsumer brand experienceMarketing analyticsCommunicationStorytelling skillsAdaptability

Required

7-9 years social and influencer marketing experience, preferably for a well-known consumer brand

BS in Marketing, Advertising, Digital Marketing or equivalent experience

Expert knowledge and hands-on experience building and delivering social and influencer marketing strategy for a global brand

Skilled storyteller with a strong understanding of how social and influencer strategies lead and/or enhance full funnel marketing programs

Passion for the culture of social media and influencer marketing, as well as deep interest in pop culture including music, tv/film, sports and entertainment

Is and remains up to date on social media, influencer and broader marketing trends and best practices

Strong communication skills, written and verbal. Can present strategy and plans catered to various audiences of both internal and external stakeholders

Demonstrated ability to lead and mentor a team, as well as lead cross-functionally through influence

Proven ability to drive iterative change and evolution through an ongoing test-and-learn agenda

Interest and ability to work in a dynamic, fast-paced environment where change is constant and evolution a part of our core DNA