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Opiniion Inc. · 3 weeks ago

Associate Director of Events

Lehi, UT

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Opiniion Inc. is a resident satisfaction software company that partners with property management firms to enhance the living experiences of residents. The Associate Director of Events will lead the events strategy, manage event planning, budget, and vendor relationships, and ensure successful execution of events aimed at engaging top-tier executives and decision makers.

AnalyticsConsumer ReviewsCustomer ServiceProperty ManagementReal EstateReputationSaaSSoftware

Growth Opportunities

Responsibilities

Own the annual and quarterly events strategy and calendar aligned to business goals (pipeline, revenue influence, brand presence, executive engagement)

Build a clear event tiering/prioritization model (e.g., flagship conferences vs. strategic sponsorships vs. private events)

Evaluate new event opportunities and make recommendations based on ICP fit, cost, expected impact, and resourcing

Own sponsorship strategy and execution across conferences and industry events, including:

+ package evaluation and recommendations

+ negotiation support/leadership (as applicable)

+ deliverables management (deadlines, assets, sponsor portals)

+ onsite brand presence and engagement planning

Ensure each major event has a clear event plan: goals, target accounts/attendees, messaging, staffing plan, lead capture plan, and follow-up workflow

Design and run a private event motion to attract top-tier ICP executives (e.g., executive dinners, roundtables, salons, invite-only experiences)

Partner with Sales to define target account lists, outreach strategy, and meeting goals for each private event

Develop repeatable playbooks for exec events (format, invite approach, partner/co-host strategy, seating/curation, run-of-show, follow-up)

Own the events budget, forecasting, spend tracking, and reallocation recommendations

Manage vendor relationships (venues, staffing, production, shipping, event tech, gifting, fabrication, etc.) and ensure operational quality and consistency

Create and maintain repeatable processes: event checklists, timelines, run-of-show templates, sponsor deliverables trackers, asset inventory, and post-event documentation

Define event success metrics and an ROI framework (sourced/influenced pipeline, meetings set, stage progression, cost efficiency, and event-level insights)

Partner with RevOps to ensure lead capture, attribution, routing, and post-event workflows are reliable and measurable

Deliver quarterly reporting and insights to leadership on event performance, learnings, and recommended portfolio changes

Serve as the primary events leader across Sales, RevOps, Partnerships, Product/SMEs, and Brand

Partner with internal stakeholders to develop and maintain the event calendar aligned to business goals

Coordinate with the Director of Brand to ensure creative, booth/experience, and messaging standards are met across events

Delegate event ops and logistics tasks to the Junior Marketing Coordinator where appropriate and provide clear direction, timelines, and QA

Qualification

B2B events managementEvent strategy developmentBudget managementCross-functional leadershipEvent measurementSaaS industry experienceVendor managementData-driven decision makingCollaborationGrowth mindset

Required

5-7 years of experience leading B2B events, field marketing, and/or sponsorship programs (including conferences and sponsorship deliverables)

Demonstrated ownership of an events calendar/portfolio and ability to prioritize investments based on business outcomes

Experience designing and executing executive-level or ABM-style events (invite-only dinners/roundtables/salons) with measurable outcomes

Proven ability to manage budgets, vendors, and complex timelines across multiple concurrent events

Strong cross-functional leadership skills with the ability to align stakeholders and drive execution

Comfortable traveling for onsite event support as needed

Preferred

Experience in SaaS, proptech, multifamily, or related B2B industries

Experience with event measurement and CRM/event tooling (lead capture systems, reporting workflows, attribution basics)

Experience managing agencies/contractors and scaling repeatable event operations

Benefits

Comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. Opiniion covers 40-90% of the premium cost for employees and all dependents.

401(k) retirement plan with a 100% corporate match on the first 1% and 50% match on the next 5%.

Pre-tax Health Spending Accounts (HSA).

Paid Parental Leave for all new parents (including adoption or foster care).

Unlimited Time Off policies

10 Paid Holidays annually.

Monthly Gym Reimbursement benefit.