Rehlko · 1 week ago
Digital Marketing Associate Manager
Milwaukee, WI
Full-time
Onsite
Mid, Senior Level
$83K/yr - $105K/yr
6+ years expRehlko is a global leader in energy resilience, dedicated to creating an energy-resilient world for a better future. They are seeking a strategic and data-driven Digital Marketing Associate Manager to lead the digital marketing efforts for the Power Systems business, focusing on optimizing digital experiences and driving measurable business impact through analytics and innovation.
Responsibilities
Lead the strategy, planning, execution, and optimization of global Power Systems websites to deliver seamless digital experiences aligned with business objectives and brand positioning
Develop and present clear KPIs and measurable cost-saving projections to justify and guide the consolidation of websites into a unified global experience
Own and manage the Power Systems digital roadmap, driving continuous improvement, innovation, and alignment with long-term product vision
Serve as Product Owner for business-specific digital enhancements and agile team(s), ensuring solutions address business-relevant problems and deliver measurable value
Foster strong relationships with cross-functional teams and key stakeholders to understand needs, remove barriers, and ensure successful collaboration
Demonstrate strong communication skills to clearly express ideas, interpret feedback, and translate requirements into actionable plans
Apply deep knowledge of B2B website operations and business processes to guide strategic decisions and optimize digital performance
Drive global website strategy and execution, including technical SEO and AI-powered search optimization to enhance discoverability and user experience
Leverage analytics tools such as Google Analytics and Semrush to monitor performance, identify trends, and make data-driven decisions that improve traffic, engagement, and conversion rates
Execute and oversee website translations, digital asset management and product updates, ensuring accuracy, consistency and compliance with GDPR and global standards
Manage the Power Systems instance of Salesforce Marketing Cloud, driving consistent, compliant customer communications and maximizing platform capabilities to support business objectives
Develop and implement strategies to fully leverage Marketing Cloud, enabling advanced segmentation, automation, and personalization to enhance customer engagement and deliver measurable ROI
Qualification
Required
Bachelor's degree in Marketing, Digital Marketing, Business, or a related field
6+ years of experience in digital marketing, website management or product ownership
Ability to define KPIs, measure ROI, and confidently present insights to stakeholders
Excellent communication and collaboration skills with a global mindset
Strong analytical skills and experience in technical SEO and analytics tools (e.g., Google Analytics, Semrush)
Solid understanding of digital platforms, integration technologies, AI and digital best practices
Familiarity with AI-driven search, personalization strategies and advanced technical SEO
Proven experience in product ownership and/or working within Agile/Scrum methodologies, including managing product delivery timelines
Salesforce (Sales Cloud & Marketing Cloud) experience is a plus
B2B experience in manufacturing sector
Applicants must be authorized to work in the US without requiring sponsorship now or in the future
Benefits
Health
Vision
Dental
401(k) with Rehlko matching
Competitive benefits and compensation
Company
Rehlko
Rehlko is a global leader in energy resilience, delivering the solutions critical to sustain and improve life.
5001-10000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase