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Trove Brands · 3 weeks ago

Director of Channel Strategy

250 S 850 E, Lehi, UT 84043, USA

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, EcoBrite™, and Whiskware®. The Director of Channel Strategy will lead channel strategy and execution for the Owala® brand, focusing on growth across various retail and digital partners, while collaborating with cross-functional teams to optimize distribution and revenue growth.

ManufacturingPlastics and Rubber ManufacturingSalesWholesale

Culture & Values

Responsibilities

Lead channel strategy, planning, and execution across key accounts to deliver revenue, margin, and distribution objectives

Build annual channel plans aligned to brand goals, financial targets, and retailer-specific opportunities

Develop channel-specific merchandising, promotional, and assortment strategies that drive sustainable sell-through

Partner with Sales to craft compelling pitches and line reviews that expand distribution and win share

Collaborate with Brand, Product, and Demand Planning to ensure cohesive execution of the 4Ps across each channel

Analyze performance data, POS trends, consumer behavior, and competitive dynamics to inform strategy

Identify whitespace opportunities and optimize SKU assortments to strengthen productivity and profitability by account

Work cross-functionally to support new product launches, channel readiness, and retailer onboarding

Support demand planning with insights that improve forecast accuracy and inventory flow

Maintain strong relationships with key retail partners and act as the voice of the channel internally

Qualification

Channel managementRetail strategyE-commerce growthConsumer packaged goodsAnalytical skillsFinancial acumenRelationship buildingProject leadershipCross-functional collaborationClear communication