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IKS Health · 2 weeks ago

Associate Vice President Growth Marketing (Player-Coach) - Remote

United States

Full-time

Remote

Director/Executive

$160K/yr - $190K/yr

10+ years exp

IKS Health is seeking a highly experienced and results-oriented Associate Vice President (AVP), Growth Marketing to be their primary revenue driver and a hands-on leader. This role involves establishing a holistic growth strategy and actively executing it across key digital channels to drive measurable growth in lead generation and account expansion.

Health CareMedical

Responsibilities

Lead the end-to-end development, deployment, and meticulous tracking of all multi-channel marketing campaigns, ensuring alignment with pipeline targets and revenue goals

Personally own the strategy and work with the team to drive execution for Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Answer Engine Optimization (AEO), constantly optimizing for high-intent traffic and conversion

Direct the strategy and hands-on optimization for all paid and organic social media channels, focusing on maximizing engagement, lead capture, and brand visibility while managing the analytics and reporting

Design, manage, and execute advanced email marketing programs, including complex lead nurturing sequences, segmentation strategies, and lifecycle communications to guide prospects through the funnel

Drive on-page optimization across key landing pages and high-traffic content, including CTA performance, page structure, and SEO fundamentals, in partnership with Content and Marketing Operations

Architect and lead the strategy focused on optimizing the customer journey across the entire lifecycle, ensuring purposeful growth and increased Customer Lifetime Value (CLV)

Define and personally champion the company's Account-Based Marketing strategy, partnering closely with Sales to execute highly personalized campaigns targeting high-value accounts for both acquisition and expansion

Provide strategic direction, mentorship, and project oversight to the small internal team responsible for website management and social media execution

Act as the key partner to the Marketing Operations function, dictating campaign requirements, ensuring the seamless integration of MarTech with the CRM (e.g., Salesforce), and guaranteeing robust closed-loop reporting

Work hand-in-glove with the Content Team to translate marketing strategies and SEO/SEM needs into a compelling content roadmap that fuels demand generation efforts

Utilize Google Analytics (GA4) and other reporting tools to meticulously analyze campaign performance, website traffic, conversion funnels, and channel ROI, translating data into actionable insights for continuous improvement

Qualification

Growth MarketingDigital MarketingAccount-Based MarketingMarketing AutomationSEO/SEM/AEOGoogle AnalyticsCRM PlatformsProject OversightContent CollaborationTeam Leadership

Required

10-15+ years of progressive experience in Marketing, with a minimum of 5-7 years in a senior leadership role focused on Growth Marketing and Demand Generation

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field

Proven 'Player-Coach' capability: Must demonstrate deep, recent, hands-on experience in executing digital marketing tactics (SEO, SEM, Paid Social, Email)

Expert-level knowledge in the practical application and management of core digital channels, including: Paid Media (Google Ads, LinkedIn, etc.), SEO/SEM/AEO best practices, Marketing Automation/Email Nurturing

Demonstrated experience in developing and deploying successful ABM strategies

Mandatory hands-on expertise with major CRM platforms (e.g., Salesforce) and Marketing Automation Platforms (e.g., Marketo, HubSpot, Pardot) and the ability to dictate integration requirements

Advanced proficiency in web analytics platforms, specifically Google Analytics (GA4), for granular tracking, reporting, and dashboard creation

Strong understanding of attribution models and data governance necessary for clean reporting in partnership with Marketing Operations