The Long Drink Company · 1 month ago
Trade Marketing Manager, West Region
CA, US
Full-time
Onsite
Senior Level
$100K/yr - $120K/yr
5+ years expThe Long Drink Company is focused on building their brand in the West Region. The Regional Trade Marketing Manager will lead the development and execution of marketing strategies that enhance brand awareness and customer engagement across retail and activations.
Food and BeverageWholesaleWine And Spirits
Responsibilities
Adapt and execute national retail programs for local markets, ensuring alignment with regional priorities and customer needs
Develop and execute localized retail and trade marketing programs tailored to priority markets, chains, and independent accounts that win features and display
Lead regional promotional programs, sweepstakes, and customer marketing initiatives in collaboration with Sales and Customer Development
Manage the production and distribution of trade marketing assets, optimizing cost, quality, and turnaround through local vendor partnerships
Serve as the marketing lead for your region — developing annual and quarterly plans that align with national strategy and local market goals
Partner closely with Sales and Customer Development to guide regional budget planning and ensure spend is prioritized against the most impactful programs and activations
Lead creative execution and work with Sales teams locally to ensure consistent, premium brand execution across markets with a focus on trade support and events
Lead the development and activation of support plans for innovation launches, marketing campaigns, and other brand-building initiatives at the regional level
Track program performance, share learnings, and continuously optimize execution to drive stronger alignment and ROI across marketing and sales
Own the regional activation calendar, identifying and executing high-ROI events, festivals, and cultural moments that drive trial and brand love
Identify, negotiate, and manage local partnerships, sponsorships, and alliances that amplify brand visibility and connect with target consumers
Partner with Sales to ensure activations ladder up to both marketing strategy and commercial priorities
Oversee recruiting, training, and management of local brand ambassador and sampling teams to ensure premium, consistent representation
Manage sourcing and production of regional activation assets while optimizing cost and quality through local vendor relationships
Extend the reach of activations and partnerships through smart integration with retail, media, and field initiatives — maximizing visibility and ROI
Evaluate activation performance and develop recaps and recommendations to inform future planning
Build Long Drink’s brand equity at the regional level by driving awareness, advocacy, and relevance with both consumers and trade
Strengthen relationships with key accounts, distributors, and partners — acting as a credible, creative ambassador for the brand
Regular in market work to assess the execution of our plans as well as monitor local competitive activity and identify new opportunities for growth and differentiation
Act as the marketing voice of the region, surfacing insights, competitive activity, and local trends to inform broader brand and business strategy
Serve as a trusted partner and valuable resource to the local sales team, helping inform and support their tactical plans
Qualification
Required
5+ years of experience in field, trade, or brand marketing, ideally within beverage alcohol, CPG, or lifestyle brands
Proven ability to translate brand strategy into impactful in-market execution
Strong collaboration skills and the ability to influence cross-functional partners across sales and marketing
Demonstrated success managing budgets, agencies, partnerships, and vendor partners
Excellent organizational and project management skills, with a bias for action and follow-through
Candidates should be located in Michigan but can expect to travel across Michigan, Ohio and Illinois
Benefits
Performance-based bonuses
Comprehensive benefits package
Health insurance
Retirement plan options
Paid time off
Professional development opportunities
Company
The Long Drink Company
The Long Drink is a refreshing ready-to-drink alcoholic beverage. Spirits Business named it the fastest growing spirits brand in the world
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$25MKey Investors
Marcy Venture Partners
2024-05-21Series Unknown
2021-07-27Series Unknown· $25M
Leadership Team
Mikael Taipale
Founder & CFO
S
Sakari Manninen
Founder
Recent News
2025-03-27
Company data provided by crunchbase