Frontera · 18 hours ago
Head of Growth
Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. They are seeking a Head of Growth to build and scale their growth and marketing function at a pivotal stage of company expansion, responsible for the full marketing surface area and accountable for measurable outcomes.
Artificial Intelligence (AI)Health CareMedical
Responsibilities
Own Frontera's end-to-end growth strategy across B2B, B2B2C, and consumer entry points
Build and scale performance marketing and lifecycle systems across acquisition, retention, and reactivation
Design experimentation frameworks that increase learning velocity and improve CAC/ROI over time
Develop funnel forecasting and growth models to guide prioritization, resourcing, and GTM decisions
Align Product, Sales, Clinical, and Ops around activation, adoption, and conversion through clear growth metrics
Build repeatable demand generation systems across inbound, outbound support, lifecycle, and community-driven channels
Own Frontera's positioning and messaging across both enterprise and parent audiences
Establish Frontera as the trusted platform for families and clinicians
Build content and narrative systems that drive adoption, credibility, and long-term pull Develop partner and ecosystem strategies that expand reach and reinforce trust
Ensure brand, product storytelling, and growth execution stay tightly integrated as we scale
Build the growth and marketing function from the ground up: operating cadence, tooling, early hires, and execution systems
Lead early GTM tests directly where needed, then scale through process and team
Implement modern marketing and analytics infrastructure with a bias toward speed, automation, and clarity
Leverage AI-enabled workflows to increase execution leverage and insight generation
Communicate growth performance, learnings, and priorities to executive leadership and the board
Lay the foundation for durable marketing systems that support long-term scale
Qualification
Required
10+ years of experience across growth marketing, demand generation, and broader marketing leadership in high-growth environments
Track record of building marketing and growth systems at early-stage companies (zero-to-one or one-to-scale)
Deep fluency in experimentation, funnel analytics, lifecycle marketing, and ROI-driven execution
Strong marketing instincts around positioning, messaging, and trust-building in sensitive categories
Experience partnering closely with Product and Sales to define and scale GTM motions
Systems mindset: able to reduce chaos, increase clarity, and scale what works
Preferred
Experience in healthcare, behavioral health, or other trust-driven regulated markets
Exposure to B2B2C models (consumer wedge + enterprise or payer expansion)
Hands-on experience using AI and automation to increase marketing velocity
Benefits
Stake in shared success through stock options
Health benefits
401(k) plan
Responsible PTO
Company
Frontera
Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve.
Funding
Current Stage
Growth StageTotal Funding
$32M2025-02-18Seed· $32M
Recent News
2026-01-13
thesaasnews.com
2025-02-24
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