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Tropical Smoothie Cafe · 1 day ago

Brand Marketing Coordinator

Atlanta, GA

Full-time

Hybrid

Entry Level

1+ years exp

Tropical Smoothie Cafe is a vibrant brand seeking a Brand Marketing Coordinator to support their marketing team. This role will focus on managing local and national marketing initiatives, collaborating with various teams and partners to ensure brand alignment and successful campaign execution.

Food and BeverageFranchiseRestaurants

Responsibilities

Primary brand team support for local marketing programs for the Tropical Smoothie Cafe system

Work cross-functionally with Field Marketing and Digital Marketing teams to understand local campaign goals, deliver brand-led guidance on marketing solutions and drive concepting, ideation, brief development, project management and creative reviews

Own brand team representation in ideation and creation of assets for the brand’s sport partnerships by coordinating with field marketing team and leading agencies and cross functional teams in the development of assets

Work closely with agency and vendor partners to ensure content aligns with brand standards and campaign goals

Collaborate with the Social Media Marketing Manager on the planning and execution of social media campaigns, offering ideas during brainstorming sessions and supporting evergreen content development

Communicate objectives and campaign strategies during cross-functional meetings and in brand email updates

Assist in the dissemination of local marketing materials to field marketing team, agencies, etc

Provide national project execution support to the Brand Marketing team, based on workload

Support the day-to-day creative management of our CRM agency partnership across email, app, push and loyalty initiatives. Assist in strategic planning for CRM campaigns, including campaign goals, audience targeting and communication approach

Support the development of clear, effective creative briefs for agency partners

Manage creative review process logistics, providing consolidated written feedback to ensure brand alignment and accuracy

Track timelines, deliverables and approvals to ensure on-time execution across all CRM initiatives

Partner cross-functionally with digital, field and brand teams to ensure CRM efforts support broader marketing objectives

Lead brand team QA for all CRM efforts supporting national and local campaigns, ensuring accuracy, brand consistency, and adherence to campaign strategy

Lead meeting scheduling for both internal and external teams, assist with shipping items for social giveaways, etc

Assist with updating and organizing shared marketing decks and calendars to support campaign planning and execution across teams

Qualification

Marketing experienceProject managementAgency experienceCommunication skillsOrganization skillsMS OfficeAttention to detailInterpersonal skillsProblem solvingCollaboration