Houston Properties Team · 1 month ago
Real Estate YouTube & Content Strategist (Growth & Recruiting Focus)
Houston Properties Team is a leading boutique real estate team in Houston, seeking a Real Estate YouTube & Content Strategist with a focus on growth and recruiting. The role involves owning the YouTube strategy, driving agent recruiting, managing production flow, and analyzing metrics to enhance lead generation efforts.
Property DevelopmentProperty ManagementReal EstateResidential
Responsibilities
Own the YouTube Strategy: You aren't just uploading. You are researching low-competition keywords, crafting click-worthy titles/thumbnails, and optimizing descriptions for SEO
Drive Agent Recruiting: You will curate content specifically designed to attract other real estate agents to our team (showing our culture, our systems, and our wins)
Manage the Production Flow: You will guide our editors, designers, and AI creators. You provide the vision ("We need a hook here," "Cut this shorter," "Change the b-roll") to ensure the final product converts
Repurpose for Reach: You will take our long-form YouTube "Gold" and slice it into high-performing Shorts, Reels, and TikToks to drive traffic back to the main channel
Analyze & Adapt: You will report on the metrics that matter (CTR, Retention Rate, Conversion to Lead) and tell us what we need to change to grow faster
Qualification
Required
Real Estate Experience is Non-Negotiable: You have worked with US Real Estate Agents, Team, or Brokerages for at least 2 years. You know the industry lingo
YouTube Growth Expertise: You can show us a channel you helped grow. You understand how the algorithm works, why thumbnails matter, and how to use tools like TubeBuddy or VidIQ
Lead Gen Mindset: You understand that content without a Call to Action (CTA) is a wasted opportunity
Project Management: You are organized. You can manage a content calendar and keep a creative team on deadline without chaos
Preferred
Bonus points if you already know AI tools, but we will train you
Benefits
Stable, long-term opportunity with a top US real estate brand
Work 100% remote — from the Philippines
Clear process, repeatable results, and plenty of training
Be part of a team culture, not a solo gig
Growth opportunities to expand into more marketing or recruiting responsibilities
Fully remote forever + stable US payroll via PH-friendly channels
Competitive salary + KPI bonus tied to video metrics & checklist completion
Gear / software stipend once you pass probation—upgrade that ring light or HeyGen subscription