Swanson Russell · 3 weeks ago
Media Planner / Media Strategist
Lincoln, Nebraska, United States
Full-time
Hybrid
Mid, Senior Level
2+ years expSwanson Russell is the Nation’s Leading Agency for Brands That Work and Play Outdoors. They are seeking a Media Planner to develop, negotiate, and implement high-impact media strategies across various channels, ensuring optimal budget utilization and effective communication with clients.
AdvertisingInternet of ThingsMarketing
Responsibilities
Develop, maintain, and optimize comprehensive advertising media plans and schedules across a diverse client portfolio
Set up, manage, and optimize campaigns across major paid media platforms
Analyze budgets, performance, and research data to inform short- and long-term media strategies
Build and maintain strong partnerships with media vendors and collaborate closely with internal account teams to ensure seamless execution
Present media recommendations and performance insights to senior leadership and clients, translating complex data into clear, concise narratives
Qualification
Required
Minimum of 2 years of professional experience specifically in media planning
4+ years of experience in a related field may be considered in lieu of a degree
Bachelor's degree in Business, Advertising, Journalism, Marketing, Communications, or a related field
Proven ability to analyze budgets and research data to forecast trends and prepare long-term plans
Exceptional written and verbal communication skills
Ability to foster meaningful relationships with media representatives and act as a trusted advisor to clients
Comfortable navigating evolving platforms, algorithms, and media best practices
Works effectively across disciplines—account, creative, analytics, and leadership
Naturally asks 'why' and seeks deeper insight behind performance trends and audience behavior
Able to manage multiple accounts, timelines, and deliverables without sacrificing quality
Understands how media performance ladders up to broader business and brand objectives
Preferred
Google Ads & Google Campaign Manager
Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, X Ads
Programmatic platforms (e.g., StackAdapt, AdDaptive, Azira, Division-D)
Google Analytics (GA4)
Basic data visualization and reporting (e.g., Google Looker Studio)
Strata (broadcast planning and buying)
Microsoft Advertising
Amazon DSP
Asana or similar project management tools
Google Ads Certifications (search, display, video)
Meta Blueprint Certification
X Ads Academy Badge
Tik Tok Media Buying Certification
LinkedIn Ads training or certification
Company
Swanson Russell
Swanson Russell is an integrated, full-service communications agency from Nebraska.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Brent Schott
CEO
Brian Boesche
Partner/Chief Creative Officer
Company data provided by crunchbase