Circle K · 1 week ago
Lifecycle Communications Sr. Strategist
Charlotte, NC
Full-time
Onsite
Mid, Senior Level
2+ years expCircle K is committed to making journeys easier and more enjoyable for their customers. They are seeking a Lifecycle Communications Sr. Strategist to lead the development of personalized customer engagement campaigns and drive meaningful behavioral changes to enhance brand loyalty.
Food and BeverageRetailShopping
Hiring Manager
Carlos Quiles
Responsibilities
Lead the development of lifecycle communication journeys. You will start by understanding the business needs and objectives of our customers. You then will use this knowledge to develop engaging campaigns and manage campaign execution from end-to-end, including content development and campaign scheduling in collaboration with the CRM team and cross-functional partners
Regularly and proactively analyze performance (program, campaign tests, and messages), surface actionable insights, and recommend new test-and-learn strategies
Conduct A/B and multivariate tests to continuously optimize lifecycle journeys to enhance member engagement and reduce churn
Collaborate with the CRM & Personalization team to understand our business objectives and requirements
Understand and monitor the configuration and performance of live journeys
Guide journey logic for lifecycle journey orchestration, triggers, automations, suppression, messages, and offers
Collaborate with cross-functional teams, including creative, campaign strategists, data and analytics, and project managers, to ensure successful campaign delivery
Share knowledge and expertise with team members, providing guidance and mentorship to junior team members
Ad hoc problem solving and day to day tasks as needed to support the needs of the team
Flexible with working hours to support global ways of working
Qualification
Required
Bachelor's degree in marketing, Business, or related field preferred
2-4 years of experience in lifecycle communications management, or similar role
Proven experience in developing content and strategy for automated journeys, such as win-back or onboarding
Strong project management, organizational, and coordination skills to deliver effective campaigns
Fluency in English and excellent communication and presentation skills
Ability to work independently and as part of a team, demonstrating a high level of initiative and ownership
Strong messaging, content development, and writing skills, comfortable with crafting messaging and content to aid in ideation and development of a communication campaign
Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products
Must be able to follow state, federal and company guidelines
Must be able to maintain a positive team attitude and professional demeanor at all times
Preferred
Experience with marketing, email, SMS and/or web marketing is preferred
Familiarity with analytics tools, such as Google Analytics, Adobe Analytics, or PowerBI
Company
Circle K
Our mission at Circle K is to make our customers' lives a little easier every day.
10001+ employees
H1B Sponsorship
Circle K has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (18)
2023 (24)
2022 (10)
2021 (14)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Edward Dzadovsky
EVP, Chief Technology Officer
Brian Hannasch
Chief Operating Officer
Recent News
2025-01-11
2025-01-11
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