Photon · 1 month ago
Sr Business Analyst /Product Manager - US
United States
Full-time
Remote
Mid, Senior Level
$48K/yr - $168K/yr
7+ years expPhoton is one of the world’s largest and fastest-growing Digital Agencies, working with 40% of the Fortune 100 on their Digital initiatives. They are seeking an experienced Product Owner with deep expertise in the MarTech domain to lead business discovery and capability assessment for marketing technology transformation initiatives, while collaborating with various stakeholders to enhance marketing effectiveness and customer experience.
E-CommerceInformation TechnologyMobile AppsWeb DesignWeb Development
Responsibilities
Act as the primary bridge between business stakeholders, marketing teams, and technical teams
Lead workshops and interviews to capture business objectives, pain points, and desired outcomes
Translate business requirements into actionable user stories, acceptance criteria, and backlog items
Evaluate the client’s current MarTech stack (e.g., MAP, CDP, CRM, CMS, Analytics, Personalization)
Identify gaps, redundancies, and underutilized capabilities in the ecosystem
Benchmark client maturity against industry best practices and emerging trends
Provide strategic guidance on tool adoption, integration, and operational processes
Own the product backlog — define, prioritize, and refine epics and user stories
Collaborate with architects (technical, data, integration) to ensure feasibility and alignment
Align roadmap items with business value, marketing goals, and KPIs
Manage trade-offs between quick wins and long-term transformation
Serve as the voice of the business and marketing teams in technical discussions
Present findings, recommendations, and roadmaps to client leadership
Facilitate alignment between IT, Marketing, Data, and Operations teams
Define success criteria, KPIs, and measurement framework for MarTech initiatives
Guide implementation teams by clarifying requirements and priorities during sprints
Ensure compliance with regulatory and data governance standards
Qualification
Required
7–10 years of professional experience, with 5+ years as a Product Owner / Business Analyst in the MarTech domain
Strong working knowledge of major MarTech platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, Oracle Eloqua, HubSpot, or similar
Proven track record in MarTech capability assessment and roadmap creation
Hands-on experience in customer journey mapping, personalization, and campaign workflows
Familiarity with data flows, CDPs, consent management, and analytics frameworks
Excellent communication, facilitation, and stakeholder management skills
Preferred
Agile/Scrum Product Owner certification
Benefits
Medical, vision, and dental benefits
401k retirement plan
Variable pay/incentives
Paid time off
Paid holidays
Company
Photon
Photon is a technology corporation that provides Strategy Consulting, Creative Design, and Technology Services to global enterprise.
5001-10000 employees
H1B Sponsorship
Photon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (233)
2024 (168)
2023 (236)
2022 (184)
2021 (157)
2020 (249)
Funding
Current Stage
Late StageLeadership Team
Mukund Balasubramanian
Chief Technology Officer
Sanjiv C Lochan
CFO
Recent News
Bangkok Post
2024-05-20
2024-04-02
Company data provided by crunchbase