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Foot Locker · 1 week ago

Director, Digital Marketing

Gardena, CA

Full-time

Onsite

Director/Executive

$150K/yr - $170K/yr

8+ years exp

Foot Locker is a premier footwear retailer in the U.S. They are seeking a Director of Omnichannel Digital Marketing to lead the strategy for digital marketing initiatives that drive store traffic and ecommerce revenue. The role involves collaborating with various teams to optimize marketing spend and enhance customer engagement across multiple platforms.

ApparelFashionRetailSports

Comp. & Benefits

Responsibilities

Own full-funnel digital marketing strategy driving brand awareness, customer acquisition, store traffic, ecommerce conversion, repeat purchase, and loyalty

Align digital marketing priorities with merchandising, pricing, promotions, and seasonal business initiatives

Lead digital go-to-market calendar and ensure consistent messaging and timing across all consumer touchpoints, including stores, digital platforms, and direct channels

Actively partner and collaborate with Marketing and Store team leaders to ensure a consistent message and focus across all consumer touch points

Own digital media investment strategy, budget allocation, pacing, and ROI optimization across paid channels

Set channel mix strategy across, partnering with retail marketing media channels, focusing on prospecting and retention, and online-to-offline initiatives

Continuously evaluate and scale channels and platforms based on performance, incrementality, and business impact

Drive enhancements with first-party data across email, SMS, app, and loyalty programs using customer segmentation and behavioral insights to inform media strategy, targeting, and messaging

Develop standards and best-practices and functionality across existing channels, adding 1:1 targeting capabilities, AI learning and execution, and optimize by-channel processes based on data and digital KPIs

Support customer lifecycle growth, retention, and lifetime value initiatives

Act as the digital marketing liaison to Store Operations, Brand Marketing, Merchandising, and Ecommerce teams

Translate business needs into actionable digital marketing plans and execution roadmaps

Ensure omnichannel programs support local market needs and store-level objectives

Lead, coach, and develop internal digital marketing team members

Oversee agency and third-party partner performance, accountability, and deliverables

Identify opportunities to streamline workflows, reduce redundancy, and build scalable internal capabilities

Evolve performance frameworks and KPIs tied to business outcomes, including store and ecommerce sales

Partner with Analytics and IT teams to improve attribution, reporting accuracy, and visibility into omnichannel performance

Lead test-and-learn initiatives, including incrementality testing and optimization experiments

Qualification

Digital marketing strategyEcommerce performance measurementDigital media investmentCustomer acquisition strategiesRetail analyticsCRMLoyalty programsCross-functional leadershipTeam managementAttention to detailOrganizational skills