LegalZoom · 1 day ago
Senior Manager - Marketing Analytics
Mountain View, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$105K/yr - $167K/yr
8+ years expLegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a Senior Manager in Marketing Analytics, you will be responsible for driving the evolution of marketing reporting and analytics, optimizing marketing investment decisions, and collaborating with various teams to align strategies with business goals.
ConsultingLegalLegal TechProfessional Services
Responsibilities
Own the evolution of marketing reporting across media channels, including establishing new routines, developing new reporting frameworks, and constructing new metrics and views that provide clear visibility and accountability
Further our understanding of key marketing dynamics, particularly regarding marketing attribution and incrementality. You will spearhead analysis of attribution models, incrementality testing, and experimentation (e.g. geo-lift experiments) to inform media strategies and advance our measurement capabilities
Solving ambiguous, open-ended business problems by defining the right questions to ask, developing analytical approaches to find answers, and leveraging your expertise with large datasets. You will deliver clear data-driven insights and recommendations to guide decision-making on key challenges and inform new strategic initiatives
Develop and manage marketing forecasting and modeling in partnership with channel marketing and Finance teams. Your analysis will inform budget allocation, scenario planning, and long-range business strategy, enabling a proactive approach to achieving business goals
Shape the future of analytics by identifying emergent areas of opportunity, including effective utilization of AI. This role has the potential to grow into a people leadership position, so you'll also help define best practices for mentoring and managing other analysts
Qualification
Required
8+ years of experience in quantitative analytics with a focus on marketing analytics, including end-to-end ownership on open-ended analyses. Experience in financial services, consulting, tech, and e-commerce preferred
Advanced proficiency in data manipulation, extraction, and analysis leveraging SQL/Excel and other tools. Experience utilizing Python, R, Hex highly preferred
A strong background in experimental design (A/B testing, multivariate, etc.), statistical analysis, and modeling constructs. You should be comfortable with statistical significance, hypothesis testing, and model construction/validation concepts
Robust data visualization and storytelling abilities, including experience building dashboards in Tableau, Thoughtspot, or equivalent tools
Strong understanding of marketing trafficking and tracking mechanisms such as GTM, UTMs, pixels, and conversion APIs across platforms like Meta, Google Ads, and TikTok
Familiarity with multi-touch marketing attribution, incrementality methodologies, and marketing mix models
Demonstrated the ability to anticipate, understand, and effectively influence senior stakeholders
Preferred
Experience analyzing large marketing budgets (8-figure-plus) across a diversity of channels
Experience working with FP&A to create marketing financial models and forecasts
Experience managing or mentoring junior analysts preferred
Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Plus other wellness benefits to include:
Fertility
Mental Health
One Medical
Fringe lifestyle benefits up to $250
Company
LegalZoom
LegalZoom is a technology platform giving access to professional legal advice so people can protect what matters most.
501-1000 employees
H1B Sponsorship
LegalZoom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (19)
2023 (26)
2022 (27)
2021 (14)
2020 (22)
Funding
Current Stage
Public CompanyTotal Funding
$951.7MKey Investors
Registered AgentsPermiraPolaris Partners
2024-07-10Post Ipo Equity· $0.7M
2023-09-06Post Ipo Secondary· $140M
2021-06-30IPO
Leadership Team
Dan Wernikoff
Chief Executive Officer
Jeff Stibel
Chairman and CEO
Recent News
2026-01-10
Company data provided by crunchbase